Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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