Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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First Dutch #Twedding… Who’s Next?

“Will you take this man to be your lawfully wedded husband till… Twitter do you part?”

Apparently, traditional wedding are going out of style and social media is becoming the way to go!

A week ago, Holland witnessed the events of the first wedding concluded via Twitter: The groom-to-be proposed via Twitter and the bride-to-be accepted in the same way. They invited people via Twitter and the actual wedding ceremony could be followed via Twitter as well.

Take a look at the video below (it’s in Dutch yet a picture says a thousand words!)

Dutch Twedding!

NHS Organ Donation Campaign — Learn Social Media By Example

The NHS Organ Donation Campaign aims to increase the number of people on the NHS Organ Donor Register. The need for organ donors never stops. Read more to find out how they do it.

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DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

This campaign adopts an “innovative multilateral approach” to cancer research and public health cancer prevention.

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