Crash The Superbowl with Pepsi and Doritos

Since Super Bowl XLI (2006), Doritos has been running the “Crash the Superbowl” contest every year. This contest allows people to create their own Doritos Superbowl commercial. The commercials that will be featured in the Superbowl will be the ones with the most votes on the Crash The Superbowl website. The contest has been consistently popular and the ads selected by the people have always ranked high on the Super Bowl Ad Meter, and they even earned the top spot in 2009 with the following commercial:

This year the contest is back and it’s bigger and better than ever. You will be able to create an ad for not only Doritos but Pepsi MAX as well, which doubles your chances for winning the prize and getting your ad to play in the Superbowl.

: 4/5
: 4/5
: 1/5
: Yes
: 5/5

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

©2010 thoughtpick, copyrights reserved.