Using Social Media to Promote Haiti Shops to US Consumers

Social media is, yet again, being tested to prove its worth, not solely to brands, services and products but also to a country and its economy.

Gelman and Brown, branding and social media experts, have a mission: attracting Americans to help earthquake-devastated Haiti the best way they know how: by shopping. How are they planning to do this? Through using social media, of course.

This is really about the rebranding of this country in the eyes of the American consumer,” Gelman said.

Made in Haiti

Made in Haiti

In order to create a drive for Haitian products, Gelman and Brown launched a made-in-Haiti promotional campaign on Facebook – an ethical consumer movement helping to support the rebuilding of Haiti’s economy in the wake of the January earthquake. “Choose Haiti” now has more than 30,000 fans.

How the Internet Enables Intimacy [video talk from TED]

In my previous post, I shared a piece of research that supports the notion that internet users not only have a larger and more diverse group of people whom they confide in, but they tend to be more active in the public sphere. Along the same chain of thought, below is an interesting talk by Stefana Broadbent discussing her research and findings about how technology and the internet in specific help foster intimacy. It is really taken for granted how easier nowadays it is to stay in touch with our loved ones when we are millions of miles away from them, helping us to maintain strong relationships with those who care about even when we are far away. In turn our ability to commute and communicate helps us go further away from our “homes” in the pursuit for a better life.

Stefana Broadbent on TED about Intimacy

Hope you enjoyed the talk as much as I did. What program is your choice for staying in touch with your loved ones? Skype, MSN, Gtalk…? Do you agree with Broadbent’s findings? Lets us hear you thoughts.

Does Social Media Have the Power to Deteriorate the Economy?

How much is the total economic cost of using social media in other countries worldwide? Consequently, in the long run, does social media have the power to deteriorate the economy in general? And is social media to blame for information leakage and lack of privacy?

iPhone Porn Debate: Are You With or Against?

Do we really want to help promote such a wide propagation of porn and nudity on such a large social media platform such as the iPhone? Below, we have prepared a list of pros and cons for the topic of mobile porn. Let us know what you think.

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