How To: Organize Effective Brainstorming Sessions!

Did the good old days of meeting up to pool ideas, knowledge and thoughts in efforts to create unmatched outcomes through brainstorming sessions come to an end? How could brainstorming sessions be organized in such a way that brings about valuable results? What are the main things to be avoided during brainstorming sessions?

The following article is based on research in addition to my experience in brainstorming sessions in an effort to help you harvest the most from the group idea pooling you conduct at your company or organization.

Brainstorming, in a few words:

Brainstorming is a technique for creatively solving problems and breeding fresh and unique ideas. Despite the belief that brainstorming negatively affects productivity levels and causes distractions and lack of focus, well-organized brainstorming sessions, especially for startups, have the ability to make decisions, “boost morale, enhance work enjoyment, and improving team work“.

Monday's Brainstorming Session!

Monday's Brainstorming Session!

So what are the main elements of a successful brainstorming session?

Though some elements may vary depending on some internal and external factors, the main elements of a successful brainstorming session are:

  • Predefining Time Frame: People have a limited attention span, more obviously; people get bored! If you are trying to harness the unique thoughts and innovative ideas of those participating in a brainstorming session, it is always a good idea to pre-define the session’s time.
  • Allowing for Short Breaks: Especially when the session’s time exceeds 30 minutes, it is recommended to take a few 5 minute breaks to allow for side comments and even unrelated topic sharing.
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