Learn Social Media by Example: Food & Beverage Industry Lessons

When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way – before one began.” Nietzsche

Learning after doing is usually costly, in terms of time, efforts and resources. This gravely applies to social media constructed campaigns.

Moreover, one of the major keys of successful learning experiences is finding commonalities between related analyzed topics in order to determine common grounds thus have a more solid ground of knowledge. This helps enable you to apply theoretical teachings to your upcoming social media campaigns.

Therefore, when looking at the below titles of food and beverage related campaigns, what can we learn? And what applies to all of them?

Marmite: Love it or hate it — Learn Social Media by Example
Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign
Learn Social Media by Example: Pepsi Refresh Project
Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars
Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Marmite Fanatic!

Marmite Fanatic!

How To: Organize Effective Brainstorming Sessions!

Did the good old days of meeting up to pool ideas, knowledge and thoughts in efforts to create unmatched outcomes through brainstorming sessions come to an end? How could brainstorming sessions be organized in such a way that brings about valuable results? What are the main things to be avoided during brainstorming sessions?

The following article is based on research in addition to my experience in brainstorming sessions in an effort to help you harvest the most from the group idea pooling you conduct at your company or organization.

Brainstorming, in a few words:

Brainstorming is a technique for creatively solving problems and breeding fresh and unique ideas. Despite the belief that brainstorming negatively affects productivity levels and causes distractions and lack of focus, well-organized brainstorming sessions, especially for startups, have the ability to make decisions, “boost morale, enhance work enjoyment, and improving team work“.

Monday's Brainstorming Session!

Monday's Brainstorming Session!

So what are the main elements of a successful brainstorming session?

Though some elements may vary depending on some internal and external factors, the main elements of a successful brainstorming session are:

  • Predefining Time Frame: People have a limited attention span, more obviously; people get bored! If you are trying to harness the unique thoughts and innovative ideas of those participating in a brainstorming session, it is always a good idea to pre-define the session’s time.
  • Allowing for Short Breaks: Especially when the session’s time exceeds 30 minutes, it is recommended to take a few 5 minute breaks to allow for side comments and even unrelated topic sharing.
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