Coca Cola’s Expedition 206 Campaign — Learn Social Media by Example

What is it about?

Coca-Cola is going big, real big, with this campaign! They are giving three people the chance of a lifetime to travel for 365 days to 206 destinations with only one mission: to search for and share the happiness of coca-cola with everyone they meet during their journey.

About the campaign

The campaign kicked off with the selection of the team; 9 people in 3 teams were competing for the chance to go on this journey. They had to get people to vote for them on the campaign’s website in order for them to be chosen as the team to go on the trip.

: 1/5
: 2/5
: 2/5
: No
: 4/5
©2010 thoughtpick, copyrights reserved.