Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

Do Larger Social Media Channels Always Have the Upper Hand?

What are the advantages and disadvantages of small scale communities vs. larger more popular ones? Is bigger always better? How does communication differ amongst larger social media channels as opposed to smaller yet more specialized ones?

Come to think about it, it’s true what they say: “sometimes less is more“! Allow me to further explain.

During our ordinary lives, we are always faced with situations that make us wonder: Do we really need many friends or just a few true close ones? Do we need fame or simply a good reputation? Do we need many meals a day or only a few healthy ones? This applies to everything we do offline and online as well!

Earlier on this week, while doing some usual research on the web, I came across the video sharing channel, Vimeo, which is very much similar to Youtube yet on a smaller scale. The first idea that popped to my mind was trying to figure out the reasons why Vimeo is not as popular as Youtube, treating the situation as a problem. After some research, I was able to find out that maybe, just maybe, this smaller number of users is there for a reason: specialization! Although Vimeo and Youtube have a lot in common, Vimeo’s competitive edge probably lies in its ability to create a more intact and integrated chain of users who make up communities that know each other by face and name and who interact with each other on a more personal level than any large social media channel can possibly provide!

But the buck doesn’t stop there!

There are many other social media channels for which this theory can perfectly apply, namely: the infamous social bookmarking sites Reddit and Mixx vs. Digg.

Got 69 points and 25 comments on Mixx, but not even noticed on Mixx!

Got 69 points and 25 comments on Mixx, but not even noticed on Digg!

Let me break it down to you in simple points to bullet-proof my argument…

First Reddit Bacon Soap… Next Twitter Pork Shampoo? Is it a Marketing Plot?

What is the clear cut line, if it exists, between actual monetization planning created to increase profits and marketing/branding strategies designed to increase a “buzz” and word of mouth for a certain product or service? Are social media sites such as Reddit using their influence, popularity and reputation to lawfully bring in more cash or is it all just a trick to attract more and more exposure wishfully thinking it will lead to more loyal users?

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