HOW TO: Create an Untouchable Market, the Google Way!

I blank out when it comes to writing intros, so I’m diving into my thoughts straight ahead. Everyone talks about Google’s “far into the future” vision and how it’s one of the most brilliantly run companies ever. Reading the latest news about Google Goggles, Favorite Places, image search advancements and so on, got me thinking: I am imaging that a few Google employees sat down one afternoon, just before Christmas 2004 and one of them said:

“We’re Google. Let’s create a new market that no one can follow us into!”

And that’s what they’ve been doing for the past 5 years; creating a new market share that no one can compete with them at. Think about theĀ timeline:

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