Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars

Anger. Denial. Disappointment.

Those are some of the feelings people see and display when something we love is changed. How would you feel if your mother is suddenly changing your grandmother’s 100 year-old recipe that tastes just perfect as it is?

When “New Coke” was introduced in 1985, those three feelings that Coke fans felt caused a huge backlash. A flock of angry and disappointed letters were sent to the company, and according to Thomas Oliver, the author of “The Real Coke, The Real Story“, a psychiatrist that Coke hired to figure out the problem told the company that the people behind these letters and calls sounded as if they were discussing the death of a family member.

The New Coke story was the first thing that crossed my mind when I read about Nestle’s adjustment to “improve” their 73-year-old recipe. Except that it’s 2010, and the internet, and social media in particular, are here to save the day. Nestle are making good use of the fact that they can make their consumers share the excitement about this new recipe, rather than wait for a backlash.

Crunch Challenge on Facebook

Crunch Challenge on Facebook

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: Yes
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Why Are All My Friends Suddenly Hot? Doppelgänger Week

Viral mass actions are apparently the newest trend on Facebook.

Last month, it was posting bra colors. This month, it’s Doppelgänger Week. Who knows what it will be next month? Hitting on the first person who sends you a message?

I guess that remains to be seen, for now, Facebook’s Doppelgänger Week, where you change your profile picture to someone famous (actor, musician, athlete, etc). If you don’t look like anyone in particular, you can use the Facebook application “Face Double” that will scavenge its system for your long-lost celebrity double. Otherwise you can ask the Doppelgänger Week Fanpage for twin suggestions. Hmmm…

Use the Chance to Place Yourself in Trends

As these “mass actions” are becoming more popular on Facebook, application developers and relevant corporations should be keeping their eyes open.

If they find the right “mass action” at the right time, rewards could be generous. For example, MyHeritage made good use of Doppelgänger Week and created a page that helps people find their Doppelgänger celeb. Thousands have used it, which means that MyHeritage has not only provided a useful tool that people are actually looking for, they also placed themselves in the center of a very popular trend.

Jumping on the Bandwagon

Although my Facebook feed is littered with hotties and celebrities, it did not really occur to me to participate in Doppelgänger Week, mostly because it’s not often that I’m told I look like a particular celebrity.

For research purposes though, I decided to give the tools a shot to see why this trend became so popular. MyHeritage’s Celebrity Look-alike Tool is what I used for this experiment.

My doppelganger: Chester Bennington

My doppelganger: Chester Bennington

I guess I’m not participating in the week, because I’m a little pissed off that this Chester Bennington person kept popping up, with several picture attempts. I don’t think I look like a guy. Or maybe he looks like a girl. Or maybe it’s just the glasses.

By the way, another mass action taking place is month is Urban Dictionary Week, where you look up your name on Urban Dictionary and then shove the meaning into your status.

Did you participate in Facebook Doppelganger week? If you did, who’s your celebrity lookalike? :)

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