Facebook COO Sheryl Sandberg: Facebook is different than Twitter! [video]

Facebook Chief Operating Officer Sheryl Sandberg answered a question about what she thinks of Twitter in a Q&A with Federated Media’s John Battelle at Web 2.0 Summit in San Francisco two days ago.

What grabbed my attention about her answer is her realization that:

  1. Twitter is part of the same movement of Facebook (social networking)
  2. The different approaches of the two services where Twitter focuses on anonymity and broadcast while Facebook focuses on identity and sharing.

I couldn’t help but to ask myself – and ask you here: If Twitter is so different than Facebook because Twitter promotes anonymity while Facebook is based around identity, and Facebook’s COO, Sheryl Sandberg, believes they are both a part of the same “movement”, then why is Facebook copying all aspects of Twitter?

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