Who Has Not Joined Facebook Yet?

With Facebook hitting the 500 million user mark, it is astounding how many people are on it. When it comes to the States, almost 150 million people are on the site; that’s half of the states’ population. If we eliminate those who are too young or too old, too stupid, or in jail we will end up with about 20 million users in the United States who managed to hold off from joining the social media revolution.

So I was curious to figure out who might those people be and why might they not have joined Facebook.

The Country Club Retirees

Oh the life!

These are the people who have everything they want in life and they are unplugged from the hustle and tussle of life. They are in their mid-fifties, hang out in the country club with their friends and chill in the evening in a fund raiser event or to watch Agrippina at the opera house. They are content in their way and don’t care about being adopters of newer technology. Moreover, they already meet all their friends regularly and don’t see a need to be more “in touch” with them more than they already are.

What would it take for them to join: They stop receiving their grandchildren’s pictures on their emails and are blackmailed into joining Facebook in order for them to be able to see the photos.

How To: Disable Facebook’s Social Plugins

It is already pretty ubiquitous on the web; your Facebook profile seems to pop up everywhere! If you go to CNN, you find yourself already logged in with your Facebook profile and able to comment with it. If you go to Pandora, your music preferences are automatically shared with the site.

Logged in everywhere!

This form of “instant personalization” of sites using your Facebook profile is a privacy slippery slope. Therefore, if you are interested in protecting your privacy, you have a few options to do so…

Opting Out of Specific Sites

Instant Personalization on Yelp

Most decent sites that partner with Facebook, like Docs, Yelp, Pandora and others, allow you to turn off the personalization option upon visiting the site for the first time.

On the other hand, some other sites, such as CNN Money, don’t really provide you with any options to turn it off so you’ll have to look for other ways to do it. Turning it off on a case to case bases is a tedious and annoying endeavor.

FrontierVille – The Budding Champion of Facebook Games

FrontierVille is the latest game from Zynga and it’s make inroads in the Facebook gaming community and managed to add over 3.7 million user this past week alone. The Game took many of the elements that make other Zynga games addictive and put them together to create, arguably, their best game yet!

The Counter BP Social Media Campaign

The BP oil spill has been a PR nightmare for the company and they have been working hard on organizing a social media campaign to counter and ameliorate the public’s view of the brand. The public on the other hand have used social media in very creative and effective ways to shine light to certain aspects of the disaster and express their scorn for the BP brand and how they have handled things with one misstep after the other. We will be looking at how the public manifested its psyche on several different social media fronts

7 Eleven and Zynga Campaign — Learn Social Media by Example

7 Eleven and Zynga Campaign — Learn Social Media by Example

FarmVille Fans Queue

FarmVille is an extremely popular game on Facebook that is developed by Zynga. The game requires its player to plant and harvest their farms and maintain the crops and animals that live in the farm. The game is highly addictive and has managed to attract over 80 million active user of the app and has a huge fanbase. The Game recently...

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Testimony: Equality on Trial — Learn Social Media by Example

Testimony: Equality on Trial — Learn Social Media by Example

The topic is always present on Twitter

Testimony: Equality on Trial is a social media campaign by the courage campaign institute aimed at raising awareness about the Perry v. Schwarzenegger trial, also known as the proposition 8 trial. In 2008 proposition 8 passed in California denying the LGBT community the right to marry. Two couples wanted to challenge the proposition,...

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Jersey Doesn’t Stink — Learn Social Media by Example

New Jersey, a state so bad they cut it's name in half, chewed it and spat it so that now most people call it Joisey. No one is quite sure how Jersey does it, but it takes an awful lot of energy to maintain the reputation that it has fostered across many generations, while the title of the Garden state is what is written on NJ's...

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Quirky News of the Web — June 2010

Quirky News of the Web — June 2010

PJ? VJ? TJ? What J are you?

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago. Therefore, the Quirky News of the Web section will...

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Nation for Marriage — Learn Social Media by Example

Nation for Marriage — Learn Social Media by Example

The NOM Message

The National Organization for Marriage (NOM) is a non profit organization that is spearheading the campaign to protect the institution of marriage from being redefined and affirming that marriage is only a relationship between a man and a women and seeks to prevent the legal recognition for same-sex relationships and same-sex marriage. The...

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5 things that really shouldn’t be on Facebook!

5 things that really shouldn’t be on Facebook!

Openbook: Want to prank call someone?

Using a combination of Openbook, a website that lets you search Facebook’s status updates, and the consultation of the nosy people of the neighborhood, we came up with the 5 things that should not be publicly shared on Facebook.

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