Nike Football on Facebook — Using Social Media Brilliantly

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The idea

Sometimes users need the extra encouragement to press that “like” button on Facebook, sometimes they need that extra push and that’s exactly what Nike did on their Nike Football’s Facebook Fanpage.

Basically, they offered exclusive content to their fans who click the “like” button, and encouraged and reminded those fans who didn’t press the button to do so.

How they did it?

Just Do It!

Nike are currently running their latest marketing campaign, “write the future” which highlights stars such as Drogba, Rooney, Ronaldo and others and displays the consequences for them making or breaking those critical moments on the game. Whether it’s saving your team from an eminent goal or missing that sure-goal pass.

What’s Next For Social Media? — Future of the Web

When social networking started to go mainstream, it seemed like it will go down the same path that search engine went after their juvenile phase. It seemed that Facebook will be the new Google of social networking and it will define what social media is and which direction it will head in.

But the market of social networking sites proved to be far more liberal. We had many niche sites and even competitors for Facebook in the form of Twitter, LinkedIn and the many other services that co-exist with Facebook and shape what social networking is today.

This nature of the market allowed for more room for innovation, complimenting or integrating with existing services rather than trying to reinvent the wheel, and a healthy environment where risk takers and start-ups can blossom.

Fragmentation

Where will you go?

Social media is currently a one-size-fit-all space in which people of all walks and interests share this space. Soon enough, with the advent of more customizable and private Social networks, people will start fragmenting while still wanting to maintain the public connection. Activists, obsessive hobbyists, and the like would favor the space where they can free front their identities and discuss their interests with like minded people. This will open the space for more secluded and niche social networks to spring up on platforms like Ning and grou.ps.

The Coolest World Cup Apps on Facebook

The world cup is certainly an unparalleled event in the world of sports, or the entire world for that matter. FIFA expects that 30 billion viewers will be watching the World Cup this year, that’s about 5 times more than the entire world population and certainly dwarfs the ratings of the of the Super Bowl.

This is also the first year that social media will play a central role in the coverage of the event and since this is the world’s most favorite sport, people have great expectations from the way social media sites will be utilized during this campaign.

Here, at Thoughtpick, we realize that there is an overwhelming amount of campaigns going on during this event so we “thought” to dedicate this space to highlight the main ones that are going on right now.

5 Simple Ways to Protect Your Privacy On Facebook

Now those privacy zealots are always bashing Facebook and its users for not valuing their privacy, and calling on everyone on the web to go back to their cocoon and place a big firewall seal on their information and lives. But let us face it, majority of the people on the internet like their Facebook and social media and like using it. Those privacy pundits are just political motivated scare mongers. Those guys are up there on wing-nut scale with Teabaggers, Truthers, Birthers and Sarah Palin but there must be some bipartisan middle ground between the privacy zealots and Zuckman’s total agnosticism to privacy.

Quirky News of the Web — May 2010

Quirky News of the Web — May 2010

The French discover the fun of binge drinking. United by a tweet. Facebookers piss off Pakistan and Bangladesh. You can’t silence the Bieber. And Peaking at the past. Just some of the interesting headlines of May 2010. Enjoy!

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The Evolution of Privacy on Facebook

The Evolution of Privacy on Facebook

Facebook privacy 2010 (Apr)

Recently Facebook has gotten on the bad side of most people, from politicians to security experts to casual folks everyone is starting to realize just how little Zuckman and his Facebook care about their user's privacy. At first it was concerns about the latest "Like" feature that was popping up on 3rd party websites, then there...

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Spanish Football Players Banned from the Act of Tweeting!

Spanish Football Players Banned from the Act of Tweeting!

"There is unlikely to be a tweet out of the Spain players at the World Cup after coach Vicente del Bosque banned them from using social networking sites such as Twitter and Facebook during the tournament". Reported form Reuters.

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The “Like” Button: Facebook’s Covert Plan to Catalog The Web

The “Like” Button: Facebook’s Covert Plan to Catalog The Web

Over 1 Billion Likes

Recently small unassuming icons started popping up on various websites, little "like" buttons that are springing up next to movie titles on IMDB, a restaurent on Yelp or the hundreds of other products and service on the web that have that button. Why is this a big deal, and can it change Web marketing?

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British General Election 2010 — Learn Social Media by Example

British General Election 2010 — Learn Social Media by Example

Mentions of each party

This year's general election was certainly one of the toughest elections that Britain has seen in recent memory. It resulted with a win for David Cameron and the Tory's who formed a coalition government with Nick Clegg's Liberals. The election had many firsts, it was the first time that the candidates participated in an American...

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Betty White On SNL Campaign — Learn Social Media by Example

Betty White On SNL Campaign — Learn Social Media by Example

The Buzz About the show

Betty White is an Emmy Award winning actress of Golden Girls and Mary Tyler Moore show fame. She was the naive, simple and hilarious Rose Nylund who believed that Bob Hope was her biological father. Due to endearing characters that she portrayed through out her career spanning over eight decades she has developed quite the fan base,...

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