Ikea’s Social Marketing Genius

Watch that movie and weep. It’s not sappy of course, but its so simply brilliant it’s almost hard to bare. Ikea practically invents Facebook tag marketing.

How? They use the photo tagging function where users were able to tag objects in photos of Ikea showrooms with their own names to win these very products. What they managed to do is: advertise their products socially, spread the love, and involve people in conversations.

This campaign was done by Forsman and Bodenfors, who have been working with Ikea since 1996. This is their first social media campaign.

Via Advertising/Design Goodness

Is Digg really “Dead”: Statistics Show Otherwise!

A recent article published via CNET claims that “Digg is dead“! It then goes on to blame both Facebook and Twitter for the “kill” and the “burial”. I tend to highly disagree.

1. In terms of statistics…

Digg seems to be fresh, attractive and so much alive with a high number of active visitors. (Kindly refer to the figure below)

Digg's rank on Alexa.com (ranking 105 as of Nov 09)

Digg's rank on Alexa.com (ranking 105 as of Nov 09)

2. In terms of loyalty…

Digg users would not necessarily switch to Twitter or Facebook; these two do not merely compete in terms of their use and their platforms.

3. From a blogger’s perspective…

Bloggers feel the “need” for Digg, more than any other social media tool or site, in order to “drive traffic to their blogs in ways that even Twitter can’t match,” says blogger DavidRGilson. It also “helps offer a lot of blog exposure and fast indexing,” another blogger adds.

So, what I’m wondering about now is this: Based on the above realizations, how is Digg dead according to Ian Morris of CNet? Was that post really written in efforts to spite Digg because they banned the writer? Or is there something we are not being told?

Top 10 iPhone Applications – Reviewed [video]

Despite the negative talk, and attacks, going around about the iPhone, the iPhone seems to be well and alive with innovative and useful applications being released to its users periodically. Here’s a list of the latest top 10 iPhone applications video, plus description, guaranteed to capture your attention. Enjoy!

Does Social Media Have the Power to Deteriorate the Economy?

How much is the total economic cost of using social media in other countries worldwide? Consequently, in the long run, does social media have the power to deteriorate the economy in general? And is social media to blame for information leakage and lack of privacy?

Stephen Fry: Impressive Reflections on Social Media [videos]

Stephen Fry: Impressive Reflections on Social Media [videos]

Anthony Trollope's Post Box Invention Threatened the Victorian Family!

Social Media has impacted human societies in many different way, some people tend to resist changes that impact society fabrics and others focus on how the new youth generation behaves. Social Media has also been a force for democracy, it empowered people to have their own broadcast channels. Stephe Fry, the famous British author...

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Users spend 39 Years per day on Facebook.com!

Users spend 39 Years per day on Facebook.com!

Doing the math...

Doing the maths based on Compete.com stats: Roughly, Facebook users all together spend 39 years per day on Facebook.com? What a waste!

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Interesting video: Facebook, not what you think…

Why do we trust Facebook (Twitter, Myspace, and so on) and share so many personal details and secrets on their platform(s)? If something goes wrong, who's to blame?

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Mixx: Your Nappy Downtime is Affecting Our Waking Hours!

Mixx: Your Nappy Downtime is Affecting Our Waking Hours!

Screenshot: Mixx Napping!

Mixx downtime got us thinking about how such incidents effect large sites, and any business can use this time to their advantage, or simply minimize the damage caused.

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13 Viral Twitter and Flash Games Analyzed!

13 Viral Twitter and Flash Games Analyzed!

Beat My Tweet on Twitter

ThoughtPickers dived into the world of simple viral games – mostly twitter and flash based games –. We played, researched, and investigated... but mostly played ;) ...

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