Leveraging social media is on the agenda of any NGO nowadays. Through social media, some organizations have been able to reach out to people they never dreamed to get in contact with; to cast a wider net for donations and to connect with other parties they didn’t know that they collaborate with. The reality is that social media is becoming a core element to the marketing strategy of many organizations and NOM, the national Organization of Marriage, is no different.
Recently, the National Organization for Marriage (NOM) received KO caliber punch when the brains behind their social media strategy, Louis Marinelli, had a change of heart about what he wants to stand for and decided to leave NOM and actually start campaigning for equality instead of against it.



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