Ever since Microsoft introduced the idea of CardSpace, the holy grail of single login has been sought after by many. OpenID has been a player in the field of single login but the idea never really picked up the level of mainstream adoption needed.
With the recent growth of social media, and to leverage their reach and power, social networking sites started offering their authentication services to third party applications. Authentication systems, such as Facebook connect and Google Friend’s connect, offered users the ability to sign up using their already established ID’s and simplify the sign up process to new applications and sites.
Single-Sign-On (SSO) Woes
While that has been a great example of how social media sites are expanding into other areas of influence on the internet, it already raised quite of few alarms. Besides the single-sign-on tech wars amongst internet giants, the SSO system has facilitated phishing attacks on users. You are no longer supposed to only enter your account information on the sites that you registered on.