“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

Campaign Logo

Campaign Logo

According to government data, obesity in the United States now carries the hefty price tag of $147 billion per year in direct medical costs, just over 9 percent of all medical spending.

In fact, people who are obese spend almost $1,500 more each year on health care — about 41 percent more than an average-weight person. “Beyond those costs are the disability and early deaths caused by obesity“, says Dr. Thomas R. Frieden, director of the U.S. Centers for Disease Control and Prevention.

Therefore, First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move.”

Idea & Objectives:

For the first time in American history, children’s life expectancy may be shorter than their parents’. This called for fast and effective actions to be made!

“Let’s Move” aims to do for healthy eating and exercise what the government’s anti-smoking campaign did in the 1960s: change how people think about their health.

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Cafe World — Apps Using Social Media Brilliantly!

By now, I guess you can easily tell that one of the Facebook applications that I am addicted to is definitely Cafe World! However, other than this great admiration and this strong addiction, there are tangible factors that make this application one of the best examples for utilizing social media, with a staggering number of 11,719,391 fans and counting!

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

What They Did:

Cafe World could have been just an ordinary cooking game with “no strings attached” to your online community but the developers knew better!

Apart from the fact that you have the option of sharing your progress in levels, the platters you can offer and the free gifts you get, Cafe World developers took this step a little bit further by making it hard, and at times impossible, for players to accomplish certain progress without the help of a friend!

Here are some examples…

Obtaining a new mystery spice:

Asking for Mystery Spices

Obtaining a Mystery Spice

The Human Rights Campaign — Learn Social Media By Example

The Human Rights Campaign represents a grassroots force of more than 750,000 members and supporters nationwide. This is how they did it and some major lessons to learn from them!

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Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration its target audience while tailoring an effective, customized method to reach them.

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Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

In support of the charity for kids

If you go to Target's Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a "JibJab-like, NFL- and Valentine-themed" greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

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Facebook’s VitaminWater “Connect” Flavor

Facebook’s VitaminWater “Connect” Flavor

VitaminWater Connect Tastes Like Facebook Spirit

First it was Reddit's Bacon Soap, and now it is Facebook's VitaminWater: "Connect"! Are social media venues seeking to gain attention and loyalty and expand their target audience?

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Learn Social Media By Example: Dunkin Donuts Campaign

Learn Social Media By Example: Dunkin Donuts Campaign

A Snapshot of Dunkin's Recent Twitter Account

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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