5 Great Google+ Features

After all the begging and the waiting, I finally got an invitation to Google+ and frankly, I must say that I am very impressed with what they have done so far! And though many people are comparing Google+ to Facebook, I can already tell how different they are from the smallest details and features.

Google Plus

Google Plus

So, what are the features that make Google+ this attractive? And why is it being called the “social backbone” of the web these days?

  • Circles: Google has come up with the exclusive concept of circles — you can create a circle of contacts that are family, friends, work friends, former co-workers and so on. With these circles, you can define who gets to see what kind of updates. If you are a Facebook user, you will see that this features is still unavailable and rolling it out now is a bit too late!
  • Hangout: It is essentially group video chat done in a unique and different way; all you need to do is click on the Hangout button and invite members of a certain group by sending them a notification. Moreover, Google uses its own platform to perform this rather than a third party.

Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

Campaign Idea & Objectives:

The idea of the campaign is simple yet emotionally oriented. “Dear Sophie”, the latest ad, shows a father using Google products to catalog his daughter’s life events from birth to a hospital stay for an unnamed illness, to the loss of her baby teeth. He writes her notes using Gmail, for instance, and posts videos of her on YouTube.

The ad is part of Google’s another emotional ad from Google that aired during Glee. That ad supported the LGBT community with a 91-second compilation of “It Gets Better” clips on YouTube.

Campaign Buzz:

“Dear Sophie” currently has around 560,00 views on Youtube although it has been online for a week only! Furthermore, the ad was able to score 6,386 likes and 878 comments so far.

As for the “It Gets Better” ad, it currently has more than 400,00 views on Youtube.

Opinion & Lessons Learned:

Although the ad got a few dislikes because viewers worried about privacy issues as well as the purposeful manipulation of people’s emotions just for gaining more users, I loved the ad and the idea of the campaign in general. To me, it is heartfelt and very creative.

So what can we learn from this campaign?

  • People are not always looking for a laugh: One might think that humor is the best way to enter the minds of your audience, it’s not. Sometimes, the tears can bring your audience closer to your brand as well.
  • Find the right social media channel for you: Not every campaign needs exposure on multiple social media channels, remember that when designing your campaign and matching it with the campaign objectives you have in mind.

Finally, did you happen to see this campaign? What did you think of it?

Looking forward to your comments and feedback down below :)

: 4/5
: 5/5
: 5/5
: No
: 4/5

3 Seriously Addictive iPhone & iPod Games!

No one can claim that things are going smooth around the world; with all the demonstrations, climate changes, unemployment problems and personal issues, each and every one of us has a full plate! However, we simply can’t work, follow up with the new and/or worry all the time without unwinding every now and then. Therefore, [...]

10 Options & Features Why Facebook Rocks!

I would like to list the 10 thing that make Facebook so special and cause it to rock and shine amongst other social media platforms!

Abine Launches a Delete Button For the Internet! [video]

This week may mark one of the greatest launches yet made in the history of the Internet: Abine, a US based privacy company, has launched DeleteMe.

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Honda + Car Town Game = Awesome Social Gaming Campaign

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

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What’s Up Google? Latest News & Changes

What’s Up Google? Latest News & Changes

Google is going through some major changes, mostly to the better, and everyone is excited about what's next in line! Therefore, I decided to dedicate this post to latest Google news that can change the way you deal with the internet in general and your view of Google in specific.

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Gogobot — Apps Using Social Media Brilliantly

Gogobot — Apps Using Social Media Brilliantly

What is making Gogobot application as “spreadable” and “viral” as it is? Read more to find out!

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Jumo: The Social Network for Social Good!

Jumo: The Social Network for Social Good!

What Jumo wants to achieve is a higher lever of awareness of the problems going on around the world through actively involving those of interest and helping them find a way, together, to make a change.

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Remote Desktop Apps & Social Media: A Match Made in Heaven!

Remote Desktop Apps & Social Media: A Match Made in Heaven!

Win/Mac VNC Screenshot

Mostly available for both Windows and Mac users, remote desktop applications provide you with the necessary features and options, which can help you in managing your social media teams. Here's how!

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