Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

March 16, 2010

20 Top Social Media Jokes, Clips & Cartoons Feb2010

Yes, we are consistent which is why we are still attempting to bring a smile to your face and brighten up your day! Therefore, the Thoughtpick team would like to invite you to enjoy our seventh fun collection of social media and networking related cartoons, jokes and clips! (1, 2, 3, 4, 5 & 6)

Real World Chatting by geek & poke

Real World Chatting by geek & poke

[read full article >>]

Filed under: Offbeat — Tags: , , , , , , , , , , , , , , , , , , — Beirut @ 4:02 pm

February 21, 2010

Sea World Connects Coaster Enthusiasts — Learn Social Media by Example

Stat Box

Brand: Sea World (Entertainment)
Campaign Website: Not available anymore
Channels Used: Website, YouTube, Flickr.
Appeal: Humor
Target Audience: Coaster Enthusiasts
Date: 2007-2008

I’m not sure if there are any statistics, but the internet seems to be one of the best niche-marketing platforms out there. It’s easier for communities that share a passion for a very particular object/service/hobby to network around each other with the tools that the internet provides.

While roller-coaster love isn’t exactly that niche of an interest, I guess it does take a serious adrenaline fanatic to join a club or read a blog completely dedicated to all the scary rides out there. The Journey to Atlantis Sea World campaign reaches out to these digital enthusiast by giving them VIP treatment.

The Journey to Atlantis ride

The Journey to Atlantis ride

[read full article >>]

February 11, 2010

20 Top Social Media Jokes, Clips & Cartoons for January 2010

Yes, we are still attempting to bring a smile to your face and brighten up your day, that is why the Thoughtpick team would like to present you with our sixth fun collection of social media and networking related cartoons, jokes and clips!

Everything Will Get Social

Everything Will Get Social by Geek & Poke

Facebook & God!

Facebook and God! by mecool

[read full article >>]

February 10, 2010

Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Stat Box
Brand: Skittles (Food Industry)
Campaign Website: http://www.skittles.com/
Channels Used: Facebook, YouTube, Wikipedia, Flickr, Twitter.
Appeal: Innovative approach, complete outsourcing to popular websites.
Target Audience: Children and young adults.

Multi-Million Dollar and Experimenting

Often, the people who dare to experiment with client-facing channels are small, up-and-coming initiatives, or corporations that have “innovation” tied to their brand values (like Apple).

Meanwhile, when a brand like Skittles, that has been mostly the same for the past seemingly million years, dares to go all out with a rather insane experiment, there is a backlash.

At least, from the marketing side.

Backlash, shmacklash! What do marketers know anyway?

Skittles Social Media Use

Skittles Social Media Use

[read full article >>]

February 3, 2010

Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Social media is what we love to talk about at Thoughtpick. In a effort to allow you to better understand and grasp the right use of social media for your upcoming campaigns, we are dedicating this regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!

Campaign Stat Box

Brand: Ford Fiesta (Automaker Industry)
Campaign Website: http://www.fiestamovement.com/
Channels Used: Facebook, YouTube, Twitter, Flickr, Blogs
Appeal: Win a car.
Target Audience: 18-30 age group in the US
Date of Campaign: 2009/2010

In Tough Economic Times: Can You Sell a Car Through Social Media?

After a gut-wrenching year for American automakers, Ford wanted to change its fortune with the all-new 2011 Fiesta.

After all, this Fiesta is not a very American car. Small, compact and fuel-efficient, the Fiesta is more tastefully European than insensibly American.

But it is not the functional design that has raised the numbers for Fiesta, it’s actually their fantastic social media campaign. The Ford marketing team spent a lot of effort in making sure it got buzz on the Web.

The Idea: Drive Your Car Through…

What they did was simple: they invited a 100 “social agents” to try the Fiesta for six month, and share their experience with the world. They had them promote the car through different social media sites, including Twitter, YouTube and blogs.

[read full article >>]

February 2, 2010

Internet Freedom: A Hoax or a Reality?

We hold in our hands, the most precious gift of all: Freedom. The freedom to express our art. Our love. The freedom to be who we want to be. We are not going to give that freedom away and no one shall take it from us! Diane Frolov & Andrew Schneider, Northern Exposure, Cicely, 1992

Touching quote right? I am sure most of you would agree. However, are we really holding our “precious” freedom in our hands? Are we appreciating it as we should? Are we conscious of how our actions might negatively influence the health and sanity of our freedom? I think not!

More Access: Less Freedom!

During another daily round on Mixx, I found the following cartoon:

Internet Freedom?

Internet Freedom?

It made me think about the heavy weight the future of our freedom carries upon its shoulder due to this “much freer access of information”. It also reminded me of my clean up trip on Facebook a couple of days ago and of how I had to remove around 300 so-called friends and place around 200 others on my limited profile! [read full article >>]

10 Tips on How to Get Your Writing Groove Back!

Following my muse has worked out pretty well so far. I can’t see any reason to change the formula now”. Chris Van Allsburg

I have always been a great fan of the word “muse”. It has been the driving force behind each and every piece I write, whether on my personal blog or for Thoughtpick. Regardless what the topic might be, I have always found my muse there; leading me towards a certain writing style or approach.

To Blog or Not to Blog!

To Blog or Not to Blog!

However, the muse is a little moody, conniving fox! It can run away from you and leave you dry of ideas; you can’t think of anything new or creative to write!

That’s okay if you are writing for your personal blog but really negative when you are a writer for a certain blog or even if your own blog is business related! Imagine being a writer for Mashable for example, yet having nothing to write about!

Therefore, and strictly from experience, I decided to share with you the top ten tips of getting your writing groove back!

1. Get Away!

And I mean that in every way possible! Don’t try to force yourself into writing; nothing good will come out of it! Just stay away! Put your laptop off and go out for a walk or watch a movie; anything which is as far away as possible for the topics you are supposed to write about!

[read full article >>]

January 27, 2010

How Addicted Are You to Social Media?

How addicted are you to social media?

How addicted are you to social media?

If you’re reading this checklist in the first place, the answer to that question is probably a yes. But don’t let us judge you too fast. To be a hundred percent sure though, read these 20 signs that mean you’re addicted to social media and check those you agree with.

Which of these statements apply to you?

1. You check your Facebook account before you check your email in the morning.
2. You are constantly updated with your distant friends’ lives in Canada, South Africa, and France but you don’t even know your neighbors.
3. You agree that people with no Twitter accounts are like, seriously, not people.
4. On the other hand, you wholeheartedly believe people who have not even heard of Twitter should probably kill themselves. Now.

[read full article >>]

January 22, 2010

Green is the New Black: A Mobile Campaign with Potential!

In fashion, black has always been “the trend”; it is a classic and never gets old, dull or boring.

Nowadays, I see green mobiles having the potential to turn into trendy and highly used and adopted phones, if special attention and clever strategic thinking are used to decide how they will be marketed, where and to whom.

Stay Connected, With a Cause!

As I read The Most Exciting Developments In Green Cell Phones, my interest in this category of mobile phones grew, encouraging me to find a unique and fresh approach to promote them in order to be a part of a bigger cause: helping the environment! I mean, who wouldn’t want to have a phone that uses solar power cells, non-toxic recyclable plastic and eco-friendly paints?

Sticky Phone concept by Liu Hsiang-Ling

Sticky Phone concept by Liu Hsiang-Ling

Since these phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit – or even addiction, combining fashion, trend, creativity and eco friendliness in one product should be able to pay off depending on some major factors.

[read full article >>]

December 29, 2009

We Make Love and Creative Commons

Okay, these are real buttons, but web buttons look similar

Okay, these are real buttons, but web buttons look similar

We’ve all seen the cute little CC buttons all over the nooks and crannies of the World Wide Web. We’ve seen them on Flickr, blogs and Obama’s campaign website. You might have even seen them beyond the screen, on a CD cover or a movie.

But what the hell are the Creative Commons, exactly?

Just about the most brilliant idea on earth. Let me explain…

Creative Commons is a set of copyleft (as opposed to copyright) licenses for creative works such as movies, music, images, essays, research papers, and of course, websites. Using copyleft, an author may, through a copyleft licensing scheme, give every person who receives a copy of their work permission to reproduce, adapt or distribute the work as long as any resulting copies or adaptations are also bound by the same copyleft licensing scheme. Creative Commons defines the spectrum of possibilities between full copyright – all rights reserved – and the public domain – no rights reserved. The content creator and you can decide whether you want your publicly published images to be remixed, sold, shared, credited, locked up in a drawer, or none of the latter.

[read full article >>]

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