Learn Social Media By Example: Dunkin Donuts Campaign

Social media encompasses a wide variety of tools, options and venues for strong product, service and individual campaign promotion and measurement. When utilized correctly, social media can reap great coverage, profits and exposure as well, igniting interest, creating awareness and enhancing a brand’s overall image. Therefore, and in efforts to allow you to better understand and grasp the right use of social media for your upcoming campaigns, the Thoughtpick team has dedicated a regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!

Dunkin Donuts’ approach is one which I would call one of “a man with a plan”! Their continuous promotions to their fans through innovative, creative and fresh campaigns provide an an element of dial-up and dial-down within their social media venues; keeping consumers engaged but not overwhelmed and helping to create a longer term relationship!

: 5/5
: 5/5
: 5/5
: No
: 5/5

Should Twitter, Youtube & Facebook be Banned from the Workplace?

Do social media tools, channels and sites pose a threat to the quality of work produced in the workplace? Do we realize the actual negative outcomes of using social media within working hours? Is it morally unethical to spend a portion of the 8 to 9 daily working hours utilizing social media for personal use? Do you think social media use should be completely banned from the workplace?

The Web's top visited sites are social media sites - should they be banned at the workplace?

The Web's top visited sites are social media sites - should they be banned at the workplace?

Whether it be Facebook, Mixx, Reddit, Digg, Youtube, Twitter or any other social media channel of your preference, it is a fact that most of the tools, sites and channels, which flourished as a result of Web 2.0, are of a time-consuming nature. Naturally, if you are to waste your own private time working around those channels; sharing information, watching clips, meeting new people, chatting or listening to music, then it would be acceptable. But what about when your utilization of those channels gets out of your own room, home and free time and steps into your working hours?

The way I see it, and from personal experience, unless your job description dictates that you utilize social media for public relations, marketing, promotion, engagement and interaction with potential clients, social media could cause severe discrepancies between the quality of work you do and the quality of work that should be achieved!

Why would that happen?

Allow me to present you with the 5 top reasons why I am completely against the use social media within the workplace:

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