Japanese “Fit’s” Dance Contest — Learn Social Media By Example

Note: I have been avoiding this article for a couple of weeks now, because whenever I start writing it, I get lost in a series of “just one more” click and I don’t recover from it until hours later. So, in order to finish this article I had to compose it offline and then add the rest of the missing pieces later because it is that addictive. Let that be a warning to all those who will watch any of the videos here.

Lotte is one of the biggest food and shopping groups in Japan. To promote their new Fit’s soft chewing gum, they decided to partner with Youtube in releasing a series of commercials that encourage people to participate in their dance contest.

What is it about?

The concept is fairly simple: Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy, say Takeru Satou, add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral, create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography clearly illustrated on the website

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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree: Write A Post, Help A Dog

Over 4 million dogs wind up homeless each year.

The Pedigree Foundation has created a website with resources for adopting a shelter dog. Included in the website’s information are links to area shelters, articles on responsible dog ownership, and information about how to get a free month of dog food for newly adopted shelter dogs.

Campaign Idea & Objectives:

Pedigree invited people to join them in their efforts to not only feed these dogs without a family, but to encourage individuals to adopt a shelter dog as their next companion. Like Pedigree says, “every dog deserves a healthy and happy life.”

The concept was simple; dog bloggers had to write a blog post about Pedigree’s adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company’s new Healthy Longevity dog food to an animal shelter.

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Flipbook: The iPad iMagazine

With more than 3 million iPads finding their hands into consumer hands, it had comfortably found a place for itself in the musical chairs game of consumer electronics. The way fans and consumers have reacted to the iPad defied critics who proclaimed that the device didn’t fill a need, and it is simply an over sized iPod that could double as a colored Kindle. While that view is absolutely true, the iPad proved that in the eyes of the consumer Apple can do no wrong and they would sacrifice a limb to get their hands on the latest Apple gadget even if doesn’t even work as is the case with the latest iPhone.

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

An attempt to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting! For my first two brands, I chose Pringles vs. Lay’s.

The “Like” Button: Facebook’s Covert Plan to Catalog The Web

The “Like” Button: Facebook’s Covert Plan to Catalog The Web

Over 1 Billion Likes

Recently small unassuming icons started popping up on various websites, little "like" buttons that are springing up next to movie titles on IMDB, a restaurent on Yelp or the hundreds of other products and service on the web that have that button. Why is this a big deal, and can it change Web marketing?

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Learn Social Media by Example: Food & Beverage Industry Lessons

Learn Social Media by Example: Food & Beverage Industry Lessons

Coke vs. Pepsi Ad

A concluding list designed to guide you on how to apply theoretical teachings and lessons learned to your upcoming social media campaigns.

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Marmite: Love it or hate it — Learn Social Media by Example

Marmite: Love it or hate it — Learn Social Media by Example

Homepage of Marmarati.org

The campaign kicked off early November 2009 with a hand-picked collection of netizens who were invited to join the "Marmarati", a Victorian-style secret society for Marmite lovers. These netizes were invited to an event (complete with covered eyes and blind sampling) to try out Marmarati.

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Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Heinz Ketchup on Twitter

In efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

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Top 10 Addictive Facebook Games Which Can Drive You Nuts!

Top 10 Addictive Facebook Games Which Can Drive You Nuts!

Goo Maze

My advice to you is as follows: If you work, go to school, have a family, have friends, or even have a life at all, I urge you not to play more than one of the following games in the same day. Trust me, the results are amazingly terrifying! :)

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12 Christmas Jokes & Cartoons… Merry Christmas!

12 Christmas Jokes & Cartoons… Merry Christmas!

Christmas Joke: Bad boy!

Merry Christmas, everyone. Just in case you're an internet junkie like us and you're on the PC today, we have an off-beat post for you with a bunch of funny Christmas jokes and cartoons. Enjoy! :)

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