My Starbucks Signature: An Experience You Don’t Wanna Miss!

Attention all coffee lovers, the brilliant minds at Starbucks have come up with yet another unique way to capture your attention and gain your loyalty: My Starbucks Signature!

Personalize Your Drink

Personalize Your Drink

So, What’s the Deal?

My Starbucks Signature lets you build your drink, name it, and share it with your friends. My Starbucks Signature can also show you nutrition information, but it’s wrong, at least in my case. It doesn’t show the result of all customizations.

The site is user-friendly and the steps to creating one’s personal drink is very easy.

My Drink :)

My Drink :)

Diet Pepsi Beckham Viral Video

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting three soccer balls into bins on a beach, but while watching the video I could not help but notice him holding a can of Diet Pepsi and drinking from it and then reading that this was filmed after the shoot. The video was amusing and I read a few comments debating the authenticity of it but at the end of the day the thought of him drinking a Diet Pepsi was the image that stuck with me for the longest and that’s how I got to notice Pepsi’s latest social media marketing campaign.

So What’s The Campaign About?

The Campaign is pretty simple in a sense; it doesn’t have the high production values of the usual Pepsi commercial. As a matter of fact it doesn’t even explicitly say or show Pepsi at any point in the commercial. The only thing that indicates that it’s related to Pepsi at all, beside the glimpses you get of the can every now and then, is the fact that it’s on Pepsi’s Youtube page.

The Buzz

The video to date has been watched more than 1.48 million times on Pepsi’s Youtube channel and has sparked a heated debate on the authenticity of it spread across blogs, Twitter, Facebook and a 1,300+ comments on the original video. The debate is completely void of any mentions of Pepsi, even though it’s a Pepsi commercial, but every single one of those people must have noticed the new shiny silver Pepsi can in the commercial. and those interested enough in getting either more Beckham or Pepsi must have clicked on the link below the video for Diet Pepsi’s Facebook page.

Twitter Debate of The Video

Lessons Learned

  • In a post-branding era the conversation is more important than the traditional aspects of branding and with this commercial Pepsi attracted a crowd that might have scoffed at the idea of discussing a Pepsi commercial when that’s exactly what they are doing.
  • The attraction power of a star. If it was just a random person doing this trick it surely wouldn’t have attracted that many people over this short span of time, the fact that people knew who David is made them have some ground for a debate.

What do you think? Share with us your thoughts and comments below.

: 4/5
: 4/5
: 2/5
: No
: 0/5

Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity to give some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

: 3/5
: 3/5
: 4/5
: Yes
: 5/5

Take a Break, Have an Orangutan Finger

Take a Break, Have an Orangutan Finger

Thanks For Giving Us a Break

Environmentalists are truly a unique breed, they are so driven and passionate about their causes and they see failure in apocalyptic terms. This makes them very effective as campaigners and willing to employ any method that might aid them. One of the most renowned and well establish in the field of environmental activism is Green...

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Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay's Happiness Exhibit Campaign

An attempt to try and separate social media users' efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting! For my first two brands, I chose Pringles vs. Lay's.

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Why Smirnoff Doesn’t Get Social Media?

Why Smirnoff Doesn’t Get Social Media?

3OH!3 Got Iced On Stage

A while back we wrote about a phenomena that took bros by storm across the United States. The viral game has garnered media attention for the brand and also helped move cases of the beverage. The girly beverage of the alcopop kind would have never found an audience amongst the bro crowd, but it did just because of this game. But...

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Nestle: Even Giants Are Afraid of Social Media!

Nestle: Even Giants Are Afraid of Social Media!

Nestle's Facebook Page

Nestle's fear is all related to sustaining its image. Understandable of course. However, the over protective and controlling method which they are going about to protect this image and reputation seems to be upsetting the crowds and bringing more criticism than positive reactions!

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How a BBQ Business Becomes Viral — Learn SM by Example

How a BBQ Business Becomes Viral — Learn SM by Example

Kogi_BBQ_Twitter

Kogi BBQ, the mobile food truck is question is not a modern business, per say. After all, all they did—product-wise—was replace the ice-maker with a grill. Their real innovation, which goes beyond being a campaign and turns into downright business brilliance, is using Twitter to give their mobile food truck business, some, um,...

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Marmite: Love it or hate it — Learn Social Media by Example

Marmite: Love it or hate it — Learn Social Media by Example

Homepage of Marmarati.org

The campaign kicked off early November 2009 with a hand-picked collection of netizens who were invited to join the "Marmarati", a Victorian-style secret society for Marmite lovers. These netizes were invited to an event (complete with covered eyes and blind sampling) to try out Marmarati.

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