Nike Football on Facebook — Using Social Media Brilliantly

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The idea

Sometimes users need the extra encouragement to press that “like” button on Facebook, sometimes they need that extra push and that’s exactly what Nike did on their Nike Football’s Facebook Fanpage.

Basically, they offered exclusive content to their fans who click the “like” button, and encouraged and reminded those fans who didn’t press the button to do so.

How they did it?

Just Do It!

Nike are currently running their latest marketing campaign, “write the future” which highlights stars such as Drogba, Rooney, Ronaldo and others and displays the consequences for them making or breaking those critical moments on the game. Whether it’s saving your team from an eminent goal or missing that sure-goal pass.

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