Coba Uses Social Media for Rebranding

Precision advertising agency, Sensis, recently launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as Bonadea, but changed to Cobá, which means “waters stirred by wind.” Cobá is also a Mayan city near the Caribbean Sea.

Drink Coba

Drink Coba

Campaign Idea & Objectives:

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

Cobá fans on Facebook ( and followers on Twitter ( will be able to participate in contests for prizes. Los Angeles locals can use Foursquare to find Cobá and the authentic flavors it compliments.

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SCVNGR: Earn Your Right to Be Vain

There is something lackluster about social check-in apps like FourSquare, Gowalla and Facebook Places. Whenever I tried to use or checkout one of those services, I was always thinking about how letting my friends know where I’ve been is not exciting enough for me to use it. This impression of those websites not providing me with a lot of incentive to maintain my accounts but a new service has popped up and it seems particularly intriguing with its marriage of social media and gaming; SCVNGR.

So what is SCVNGR?

SCVNGR at its core is a Social Game, it makes you look at the locations that you check-in from in an entirely different light. When you check-in from a location you will be able to choose from a variety of  scavenger hunts or “treks”, they could ask for a specific word mentioned in a restaurants menu or to take a picture with a certain landmark. After completing each challenge you will earn points, badges and even real-world rewards for your efforts, never mind that boasting rights for pawning your friends. other users.

Colbert Report on Social Media: Control-Self-Delete Your Future!

In one of his latest shows on Comedy Central, Stephen Colbert uses “The Word” section to express a serious yet hilarious view of today’s social media environment. He cunningly points out the dangers of using social media in terms of privacy while showing how big social media giants such as Facebook are selling our information to the “highest bidder”.

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