European Union Kicks IE’s Butt

I never saw this day coming, but now that it did, I am very impressed.

The European Union, believing that “not knowing you have a choice is no choice at all“, has made Microsoft integrate a Browser Choice window in their operating system for both new users and existing Windows PC users. This screen will provide users with a chance “to make an active choice in the source of the software that acts on your behalf to broker your online experiences, and meet your own unique needs and interests.”

This decision ends a long-running dispute over the US software giant’s dominant market position. This “browser choice screen” will present users with a list of leading browsers — including Mozilla’s Firefox, Apple’s Safari and Google’s Chrome — presented in a random order. The screen will be offered as an automatic download for XP, Vista, and Windows 7.

The browser choice menu

The browser choice menu

Chrome Commercial: Taking Technology Out of Technology

This is a very nice video created by BBH for the Chrome browser, demonstrating the benefits of Google Chrome.

Every thing in this video is done by hand, an amusing feat for the Internet giant that thrives on technology. Even the music is played by a harpist live on set. Google, famous for its lack of design, is finally getting visually interesting.

What do you think? Do you like this ad? Would it make you move to Chrome? Does the strategy of moving away from 3D creations and jargon-filled techtalk work for products that serve our technological needs? Especially something as niche as a web-browser that does not exactly reflect on a lifestyle choice, as say, an iPhone would.

Via BBHLabs.

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