Google’s “Dear Sophie” Bring Tears to Youtube

“The Web Is What You Make It” is Google’s new campaign for its Chrome browser.

Campaign Idea & Objectives:

The idea of the campaign is simple yet emotionally oriented. “Dear Sophie”, the latest ad, shows a father using Google products to catalog his daughter’s life events from birth to a hospital stay for an unnamed illness, to the loss of her baby teeth. He writes her notes using Gmail, for instance, and posts videos of her on YouTube.

The ad is part of Google’s another emotional ad from Google that aired during Glee. That ad supported the LGBT community with a 91-second compilation of “It Gets Better” clips on YouTube.

Campaign Buzz:

“Dear Sophie” currently has around 560,00 views on Youtube although it has been online for a week only! Furthermore, the ad was able to score 6,386 likes and 878 comments so far.

As for the “It Gets Better” ad, it currently has more than 400,00 views on Youtube.

Opinion & Lessons Learned:

Although the ad got a few dislikes because viewers worried about privacy issues as well as the purposeful manipulation of people’s emotions just for gaining more users, I loved the ad and the idea of the campaign in general. To me, it is heartfelt and very creative.

So what can we learn from this campaign?

  • People are not always looking for a laugh: One might think that humor is the best way to enter the minds of your audience, it’s not. Sometimes, the tears can bring your audience closer to your brand as well.
  • Find the right social media channel for you: Not every campaign needs exposure on multiple social media channels, remember that when designing your campaign and matching it with the campaign objectives you have in mind.

Finally, did you happen to see this campaign? What did you think of it?

Looking forward to your comments and feedback down below :)

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European Union Kicks IE’s Butt

I never saw this day coming, but now that it did, I am very impressed.

The European Union, believing that “not knowing you have a choice is no choice at all“, has made Microsoft integrate a Browser Choice window in their operating system for both new users and existing Windows PC users. This screen will provide users with a chance “to make an active choice in the source of the software that acts on your behalf to broker your online experiences, and meet your own unique needs and interests.”

This decision ends a long-running dispute over the US software giant’s dominant market position. This “browser choice screen” will present users with a list of leading browsers — including Mozilla’s Firefox, Apple’s Safari and Google’s Chrome — presented in a random order. The screen will be offered as an automatic download for XP, Vista, and Windows 7.

The browser choice menu

The browser choice menu

Chrome Commercial: Taking Technology Out of Technology

This is a very nice video created by BBH for the Chrome browser, demonstrating the benefits of Google Chrome.

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