Microsoft Takes on Google with Social Outlook

Oh, no.

These days, everything feels like it’s being drip-fed social media. Don’t get me wrong, I love social media, but companies are over-doing it, with the latest addition to the list of extensive-stitching-together being Outlook Social Connector.

I love the name! “Social Connector”: just as unimaginative as everything else that the horn-rimmed guys at Microsoft do.

My own anti-Microsoft sentiments aside…

What the hell is it exactly?

Look, they even use MS Word created clouds!

Look, they even use MS Word created clouds!

The Outlook Social Connector is an add-on for Outlook. When a user clicks to read an e-mail message, a new pane on the main e-mail reading screen fills with the sender’s most recent Facebook, MySpace, and LinkedIn activities.

Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Social media is what we love to talk about at Thoughtpick. In a effort to allow you to better understand and grasp the right use of social media for your upcoming campaigns, we are dedicating this regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!

In Tough Economic Times: Can You Sell a Car Through Social Media?

After a gut-wrenching year for American automakers, Ford wanted to change its fortune with the all-new 2011 Fiesta.

After all, this Fiesta is not a very American car. Small, compact and fuel-efficient, the Fiesta is more tastefully European than insensibly American.

But it is not the functional design that has raised the numbers for Fiesta, it’s actually their fantastic social media campaign. The Ford marketing team spent a lot of effort in making sure it got buzz on the Web.

The Idea: Drive Your Car Through…

What they did was simple: they invited a 100 “social agents” to try the Fiesta for six month, and share their experience with the world. They had them promote the car through different social media sites, including Twitter, YouTube and blogs.

: 4/5
: 3/5
: 2/5
: Yes
: 5/5

Google StreetView: Virtually Stealing Adspace

Google will soon introduce ad-retailing on outdated billboards in Google Street View.

Facebook Apologizes for their Privacy screw-up… kind of!

It’s clear that Facebook’s understanding of privacy is whatever serves their agenda the best. This time it was opening a many profiles as possible to the public – including search engines.

HOW TO: Create an Untouchable Market, the Google Way!

HOW TO: Create an Untouchable Market, the Google Way!

Wanted to add an image, so here is a timeline...

Maps + Street View + Goggles = Google's New Untouchable Search-By-Image Engine

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Google Dashboard: Google’s Answer To Privacy Concerns?

Google Dashboard: Google’s Answer To Privacy Concerns?

What Were They Thinking?

To Counteract this seasonal hailstorm of concerns, this time, Google has introduced the Google Dashboard. The Dashboard will include all the information they have regarding your Google account and offer a one central location for you to manage the settings of all your Google services and accounts. Or is that what it really does?

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Top 10 Smartphones of 2010 [video]

Many companies are trying to match the new standards set with the iphone with new launched smartphones. What are the top 10 smartphones of 2010? We have them all listed in this post!

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Android, Gizmo5 & adMob: The Scary Thought of Google As My Mobile Operator

Android, Gizmo5 & adMob: The Scary Thought of Google As My Mobile Operator

Who does the Google answer to?

The Google Leviathan has been on the move lately, engulfing several smaller fish on the internet. The latest "victim" being Gizmo5 a VoIP service a la Skype. Gzimo5 Coupled with Google Voice has the prospect to be a very seductive concoction. Users will sign up to Google Voice and get a phone number that will forward all their calls...

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Stephen Fry: Impressive Reflections on Social Media [videos]

Stephen Fry: Impressive Reflections on Social Media [videos]

Anthony Trollope's Post Box Invention Threatened the Victorian Family!

Social Media has impacted human societies in many different way, some people tend to resist changes that impact society fabrics and others focus on how the new youth generation behaves. Social Media has also been a force for democracy, it empowered people to have their own broadcast channels. Stephe Fry, the famous British author...

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7 Security Tips: Be the Phish That Got Away

7 Security Tips: Be the Phish That Got Away

Check SSL certificates

8 Tips and tricks to protect yourself against phishing attacks.

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