T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

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Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration its target audience while tailoring an effective, customized method to reach them.

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Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

In efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

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