Would You Sacrifice 10 Friends for a Whopper? – Learn Social Media by Example

While elaborate campaigns can be great, it is often sufficient to just pull one BRILLIANT idea out of your sleeve.

Burger King did that with “Whopper Sacrifice”, a simple Facebook app that got more buzz and love than 10 elaborate campaigns combined. Here’s how they did it…

The Idea: Sacrifice Ten Friends For a Whopper

The "Whopper Sacrifice" also had a nice interface

The "Whopper Sacrifice" also had a nice interface

Think about it. Which 10 of your Facebook friends are you willing to unfriend for a free whopper? I can think of around a 100.

The idea behind this application is hilarious. Use the Facebook app “Whopper Sacrifice” to delete 10 people from your friends list and get a free hamburger coupon.

Now is the time to put your fair-weather Web friendships to the test,” the Whopper Sacrifice site explains. “Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.”

Oh, what people wouldn’t do for a free hamburger!

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