From the website Hyves.nl

Founded in 2004, Hyves is the biggest social networking site of The Netherlands. The name Hyves comes from the English beehive (not from hives), comparing users to bees in a hive.

The focus of the website is on keeping in touch with existing friends and making new friends. There is no need to know HTML for creating a Hyve. It is comparable with other social networking sites. Users can create personalized pages of themselves with rich media content, such as photos, videos, flash content and custom layouts. (Wikipedia)

Hyves came to my attention recently through an article in a Dutch newspaper about how the police are using social media – in this case Hyves.nl – to help look for clues in the murder of a 55 year old man, who was found dead in a forest. The man was killed in a knife attack, his legs were separated from his body and was partly undressed!