10 Tips for Utilizing Your Facebook Fanpages

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

1. Carefully Choose Your Content:

As we have previously discussed, your content is very important and it plays a great role in attracting and retaining fans.

Now, since we are discussing Facebook fans in particular, you should always try to use the right messages combined with a mix of audio visuals in order to capture your fans’ attention since there are millions of other companies, people, services and products competing over it!

An Example of Pringles' Content on their Facebook Fanpage

An Example of Pringles' Content on their Facebook Fanpage

Your Facebook fanpage messages should be unique, informative and, when possible, fun!

2. Focus on Your Fans:

Fans are not really customers, however, they have the power to spread the word about your product and service in a way that you would not be able to do yourself! This is why you need to focus on your fans and how to attract them and satisfy them enough for them to become your natural buzzers!

Honda + Car Town Game = Awesome Social Gaming Campaign

On a weekly basis, we present to you social media campaigns which we find interesting. We research them, analyze them and break them down into valuable information, tips and lessons which could be helpful to you when designing your next new social media hit.

However, this time we have a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience!

“Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.” ~ Bloomberg

Honda Takes Social Gaming for a Test Drive

Car Town Application on Facebook

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

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Honda Accord Crosstour — Learn Social Media by.. Failure

Given the amount of money and time that goes into designing a new car it is easy to get blind-sighted by your own ego and lose the ability to evaluate your product objectively. It also didn’t help much that the marketing wheel of the industry was a closed loop and controlled for limiting any dissenting view of a new product.

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