Stat Box
Brand: Sea World (Entertainment)
Campaign Website: Not available anymore
Channels Used: Website, YouTube, Flickr.
Appeal: Humor
Target Audience: Coaster Enthusiasts
Date: 2007-2008
I’m not sure if there are any statistics, but the internet seems to be one of the best niche-marketing platforms out there. It’s easier for communities that share a passion for a very particular object/service/hobby to network around each other with the tools that the internet provides.
While roller-coaster love isn’t exactly that niche of an interest, I guess it does take a serious adrenaline fanatic to join a club or read a blog completely dedicated to all the scary rides out there. The Journey to Atlantis Sea World campaign reaches out to these digital enthusiast by giving them VIP treatment.
The Journey to Atlantis ride
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The phone rings. It’s your mother: “It’s that time of the year dear, can you help me organize this year’s family reunion? I’ll have my semantic web agent send you the details and I’ll check back with you in half an hour. Take care”
Web 3.0!
That would definitely be labeled as a “nightmare call”, but thankfully mom loves socializing with family members so her agent is connected to their agents… making your life a lot easier. This enables to you check the data that your mom’s semantic web agent has sent over. Other than access to the agent’s contact list of agents, the only other detail that your mother added was “ I want a warm weekend sometime in the next 2 months. ”
So your trusty little agent goes to work and finds appropriate dates based on information from the other agents. He then checks online for hotel bookings in California and Florida – since you have it on your wish list for this year, he puts those results first – and then comes up with 3 package options for each place that would be within budget for you and your family. Then he sends a confirmation email to you and your mom. The phone rings again “Oh hello dear, I just got your email. I like the idea of going to the Keys but I rather pick a different hotel than the ones listed, I heard good things about the Eden hotel from Aunt Jill, Can you check that out please ?”. A couple more clicks, and the trip is planned, hassle-free.
It Could Happen One Day…
That’s one of the scenarios that the next generation of web, Web 3.0, promises us. The ability to allow our computers to not just access, share and preview information but to understand the meaning of information contained in documents and relate it to you, the user.
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HOW TO: Build a XHTML Valid Wordpress Blog with DISQUS Plugin
The last couple of days, I was reading about how to get your site to rank higher in Google. There are many tweaks you can do to insure that your site is Google friendly. One of the controversial topics was whether having your pages XHTML/HTML valid helps in SEO ranking or not. It’s clear that if your site has made a mess out of the HTML code, a search engine spider might have a tough time reading and parsing your page, which might lead to errors and in turn lower ranking. So, I decided that it’s better to be safe than sorry, and started converting the entire blog to XHTML 1.0 Transitional valid.
Thoughtpick Valid XHTML
Let’s start…
The main issues targeted by this post
On the Thoughtpick blog, we have a few plugins that were causing XHTML validation issues. Mainly:
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