Carlton Draught Beer — Learn Social Media by Example

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The beer brand, Carlton Draught, is part of the Foster’s Group, an Australian brand that has garnered quite the reputation for themselves on the internet amongst marketers. They has been thoroughly successful in navigating the internet noise farm and able to generate a lot of attention for their campaigns.

One of the best examples of their successes on the internet is their “Big Beer Ad” commercial which went viral after its premier in 2005. The greatest testament to the level of the ad’s success is that it was downloaded 162,000 during the first 24 hours of its release achieving the company’s aim of making a viral ad campaign.

Their latest undertaking is the installment of their “Made from Beer” campaign which was pinned to premiere on TV in February.

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