Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

Verizon CEO: “Technology Will Make Hulu Irrelevant” [video]

The companies that continues to innovate will be able to extend their brand and their business model longer than the people who don’t innovate“. Ivan Seidenberg, Verizon CEO

Hulu connects the physical world with the digital world yet through certain, often less than simple steps. Therefore, and logically speaking, Hulu is bound to become obsolete in a few years because there definitely will be other technologies which will certainly provide even simpler and more innovative grounds to allowing for a more integrated connection between our world and what’s on the web.

Verizon’s CEO refers to the Sixth Sense concept, which was introduced to the world a few months ago. According to him, concepts like these will render other available technologies useless in a few years, and I totally agree: who needs to sit at home to watch the news when it can be streamed at any time and place and projected on to a wall?

Finally and to wrap up this post, I’d like to ask you a few questions: Have you ever used Hulu? Do you agree that it will soon vanish? What other technologies do you know of and which have the ability to take over our world in a few years?

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