Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

February 25, 2010

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

Stat Box

Brand: Target (Retail Store)
Campaign URL: Super Love Sender
SM Channels Used: Facebook
Appeal:
Emotional
Duration: 2 weeks before Valentine

We heard it from Mashable that Target’s latest Valentine – Super Bowl campaign was preparing to kick off. So we followed up…

The Idea & Objectives:

If you go to Target’s Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a “JibJab-like, NFL- and Valentine-themed” greeting card.

Before you start creating the card, you can choose from one of five charities that you think should get the most money.

Super Love Sender

Super Love Sender

The charities Target is supporting are:

  • Kids in Need Foundation
  • St. Jude Children’s Research Hospital
  • The Salvation Army
  • United Through Reading Military Program
  • United Way

[read full article >>]

February 22, 2010

5 Ways to Utilize Twitter to Grumble — Effectively!

Each and every one of us, at least every now and then, and for one reason or another, feels the urge to complain, grumble and/or fuss about one thing or another. This is one part of human nature and for your average human beings, the “grass is almost always greener on the other side!”

Wah!

Wah!

Regardless of your reason to grumble, it seems to me that social media has established itself as the trendiest “fashion” of venting and complaining publicly! It is like a confession board available for all to see – a documented manifesto placed into social media users’ hands!

[read full article >>]

February 2, 2010

10 Tips on How to Get Your Writing Groove Back!

Following my muse has worked out pretty well so far. I can’t see any reason to change the formula now”. Chris Van Allsburg

I have always been a great fan of the word “muse”. It has been the driving force behind each and every piece I write, whether on my personal blog or for Thoughtpick. Regardless what the topic might be, I have always found my muse there; leading me towards a certain writing style or approach.

To Blog or Not to Blog!

To Blog or Not to Blog!

However, the muse is a little moody, conniving fox! It can run away from you and leave you dry of ideas; you can’t think of anything new or creative to write!

That’s okay if you are writing for your personal blog but really negative when you are a writer for a certain blog or even if your own blog is business related! Imagine being a writer for Mashable for example, yet having nothing to write about!

Therefore, and strictly from experience, I decided to share with you the top ten tips of getting your writing groove back!

1. Get Away!

And I mean that in every way possible! Don’t try to force yourself into writing; nothing good will come out of it! Just stay away! Put your laptop off and go out for a walk or watch a movie; anything which is as far away as possible for the topics you are supposed to write about!

[read full article >>]

January 13, 2010

10 Social Media Concepts You Should Follow [video]

The Intersection Consulting blog brings to you a simple and fresh visualization of 10 social media concepts including social capacity, social media tools, social media strategy, engagement and social listening.

The main purpose of this video is meant to arm you with some of the necessary knowledge and know-how about using social media to best suit your needs and interests.

Here is a list of my thoughts and humble analysis of the points mentioned in the video above:

1. There is a vast difference between the “rush” to use a certain media tool, as opposed to the actual “need” for it.

[read full article >>]

January 7, 2010

10 Tweeps Who Will [fill-in-the-blank] Your Creative Juices!

There are a bunch of people on Twitter talking about everything and anything, nonetheless, we all need our constant supply of creativity! So, in our unending service to humanity, we would like to share with you the top 10 creative tweeps who you must follow on your Twitter account.

These are people who perfected the art of a 140 character creativity, and are able to stimulate your creative juices with their brilliant “single” liners.

1. @bkmacdaddy, Brian McDaniel

Biography: Web and graphic designer: SEO XHTML CSS PHP Joomla Templates, Magento Themes, Wordpress Themes, Twitter Backgrounds – all your web design dreams in 1 place!

Interesting Tweets:

A Showcase Of Logos Of Logo Designers – http://bit.ly/5KlrBW

Surreal Illustrations by Mámo Tuja – Abduzeedo – http://bit.ly/8spXHj

@bkmacdaddy: Inspirational design related tweets

@bkmacdaddy: Inspirational design related tweets

[read full article >>]

Filed under: Offbeat — Tags: , , , , , , , , , , , , — Beirut @ 4:55 pm

January 1, 2010

Happy New Year – From Thoughtpick Team

Goodbye 2009!

Goodbye 2009!

The Thoughtpick team would like to extend their greetings and wishes for a happy 2010 to all of you tweeple, bloggers, Facebook lovers, Mixxers, Diggers, Redditors and other faithful social media users :)We hope this year will bring you more love, smiles, knowledge and new unique experiences!

We’d like to thank you for being loyal readers and followers to our blog and main contributors to the success we have managed to achieve up until now.

In return, and for 2010, we promise to bring you more and more:

  1. Great web & social media news: to enrich your knowledge base.
  2. Fun & humor-loaded posts: to brighten up your days.
  3. Hacks & workarounds: to help you be in charge of your web usage.
  4. Controversial picks: to engage you in our thoughts about social media and its use.
  5. Research-based topics: to share all that we learn from the web with you!

Stay tuned with us and see if we fulfill our promise to you :)

Kindly except our warmest regards,

The Toughtpick Team.

December 23, 2009

10 Tips on Reinventing Yourself through Social Media!

Many of us crucify ourselves between two thieves – regret for the past and fear of the future.” Fulton Oursler

Regret hurts!

Regret hurts!

How many times did you find yourself wondering what could have happened if only you did something differently or if you had decided not to take that dreadful trip, date that particular guy or even say those words to a friend? I’m sure the times were many and the situations where regret invaded you were many as well!

Therefore, and because I, personally, hate the word regret and its implications, I have found a way to help you get rid of part of your regrets and reinvent yourself. The key is: social media!

A Peak into My Train of Thoughts…

About a year ago, I was able to find a classmate of mine through Facebook. This guy was one of the meanest the school has ever witnessed! I remember when he used to make fun of me at school and how bad it made me feel. Through Facebook, he got my e-mail, added me to msn and contacted me for a job.

I remember than incident clearly, as if it happened yesterday…

When I met this guy, I felt all sorts of negative emotions that one could imagine: fear, pain, anger, rejection and so on. Yet, after a long talk, I was able to see things clearer and erase the bad memory of this bully, which had haunted me for years.

I regretted the years I spent feeling sorry for myself! And here’s where social media comes in…

Not only does social media provide a place for sharing valuable content, it also has the power to heal you and help you reinvent yourself . Here are the top 10 Tips on Reinventing Yourself through Social Media:

1. Expanding Your Horizons:

Through social media, you have the power to expand your horizons through acquiring knowledge about various topics of interest to you and to the world around you. Being exposed to too much information never killed anyone, right?

[read full article >>]

December 9, 2009

Twoddler Tweeting Toy: Marketing Brilliance or Useless Gimmick!

“There has to be a thin line between creative, innovative ideas and useless ones! I guess it’s all a matter of the target audience’s perception!” By the author.

Do you remember Reddit’s Bacon Soap: Reddit’s efforts to create a marketing buzz about their brand? Well, Fisher Price is now aiming to gain some fame and buzz through its latest controversial product: The Twoddler Tweeting Toy!

The Twoddler Toy!

The Twoddler Toy!

Within the context of how social media and technology affect parenting, this Twoddler Toy opens the door for debate: Will parents love this toy in order to brag about their toddlers’ tweets and rejoice for their ability to stay in touch with them? Or will this toy be mocked for being, in reality, ridiculously useless since the toddlers’ tweets will make no sense whatsoever?

Looking forward for your opinions below :)

December 2, 2009

Tweepi Gets New Features: Manage Your Twitter Followers with Stats

When we first started Thoughtpick earlier this year, we had so many ideas for simple web applications that would make a difference and add value to all web users alike. Besides this blog, which has been our main – successful -communication tool, we had the challenge of picking up one of our many ideas to develop and launch as Thoughtpick’s first product.

The importance of Twitter paved the way for Tweepi

Tweepi Logo

Tweepi Logo

Our realization of the importance of Twitter for marketing and communication came naturally and instantly thus we opted to build up a Twitter community of tweeps who share the same interests – social media and web applications -.  Building a Twitter community is not as simple as it sounds to be, we tried using the available Twitter management tools at that time first, including Flash Tweet, Twitter Karma, and Tweet Later, and in no time we realized that we need something different, something that is simple, fast, and more efficient. We identified our needs, brainstormed our ideas, and came up with Tweepi!

[read full article >>]

October 12, 2009

How to Best Promote Your Brand Using Social Media [read @ bkmacdaddy.com]

This article was written as part of our first article exchange with Brian McDaniel (@bkmacdaddy on Twitter). Brian wrote us a great article entitled ‘Google Wave: First Impressions from Real People, Not “Experts”‘ which got more than 700 views and 50 RTs in under a day. In exchange, we wrote this article (click here to read full copy at bkmacdaddy.com) for his blog. Enjoy!


People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps”. Mary Kay Ash

Celebrating Success By Michael D. Brown

Celebrating Success By Michael D. Brown

Whether we like it or not, people – customers- are and will always be the main focal point of any marketing, promotional and research and development efforts. They are, as the quote above clearly indicates, the real assets of any business with which it can’t operate or function without. Therefore, when considering the best practices for promoting any brand or product, through social media or offline,  the first thing the company has to consider is its target audience, in terms of demographics, education, backgrounds, likes, dislikes and so on and so forth.

Yet, since the simple marketing mix theory consists of 4 main elements: product, place, promotion and price, the tricky part is figuring out the right mix that suits a liquid medium such as social media.

Therefore, this article will discuss, in details, the best 10 top tips and ideas that can help steer a brand towards success and away from mistakes that might lead to utter failure and losses!

[read full version at bkmacdaddy.com]


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