Social Media Dead in 2020: May it “Rest in Peace”!

Has social media “worn out its welcome“? Are people getting tired of social media? Is social media changing who we are? Are the arguments against and the threats imposed by social media able to bring it down to its knees? How long will social media users tolerate the negative effects of utilizing its sites, tools and channels?

A brief introduction…

Yes I admit it: I'm a Twitter Addict!

Yes I admit it: I'm a Twitter Addict!

I’m a dreamer and have always been since as long as I can remember. A common activity dreamers partake in is continuously wondering about the future: What is it going to be like? What are the things that are going to change or become obsolete? Is it going to be better or worse? And so on…

A few days ago, while carrying out a tremendously boring task, the idea of the future came to haunt my thoughts and I found myself strangely wondering about social media in 2020 – I might need to emphasize that working with a team of geeky computer addicts contributed to this!

As I thought of social media, I drifted off to my childhood days and recalled the need to buy a certain toy or another, play with it and then, just like that, throwing it away and forgetting it even existed! In some ways, I think what it happening with social media users is similar! To social media new comers, every single tool, site or channel represents a toy; a new discovery, a fresh challenge and an intriguing experience yet the question which we ought to ask is: For how long could this interesting social media last, given all the issues social media is facing and the problems it’s creating, day by day?

A Deeper Analysis…

To prove my unbiased opinion, it is rather essential for me to mention that I am who you may like to call a social media “addict” (please see figure above). I developed habits such as checking my Mixx, Twitter and Facebook accounts every single morning before my coffee, during the day and right before I lay my head down to sleep. Come to think of it, I truly believe that many of my dreams revolve around social media as well!

So, why do I believe social media will be dead is 2020? Here is a list of reasons that I’d like to share with you:

  1. Identity Alteration: Although many of us do not recognize the seriousness of this issue, the fact of the matter remains to be that our personalities are constantly being altered or even more so sabotaged through the prolonged use of social media. Since you can choose to be whoever we want, impersonate whomever you desire and say almost everything on your mind, it is rather easy to forget who you really are and get lost into the image that you have created online!

Web 2.0’s Incremental vs. Radical Innovation!

As the Wikipedia defines it, innovation is “a new way of doing something” and “an important topic in the study of economics, business, technology, sociology and engineering.”

But what is the true meaning of the infamous term “innovation” in Web 2.0? Do large companies realize the real value of innovation or only claim to do so in their desperate efforts to gain market share and increase their profits? What happened to the days when real innovation gave companies a competitive advantage? Do consumers sincerely differentiate between incremental and radical innovation? And what are the disadvantages of masked imitation?


Amongst the many passions I have, besides writing and reading, watching movies seems to be at the top of my list. After conducting some research and taking some time to ponder upon the title of this post, I came to see the correlation of this topic with the Batman movie: Bruce Wayne masked as Batman to help make the world a safer place. Yet, we live in reality and there is no such thing as giving without wanting something in return and when anything, in this big bad world, is masked as something else, it is usually a bad sign!

How is Burce Wayne here relevant to my discussion about imitation masked as innovation?

I urge you to take a step back and look at large companies utilizing Web 2.0 in a different light!

And I am sure the list can go on and on.

In the fast world we are currently living in, sometimes we tend to ignore the value of our experiences; overlooking the overall benefits we are seeking in order to make our lives a little bit easier and less complicated! Consequently, I believe that we have reached the point where radical innovation is placed on equal grounds with incremental innovation although they are far from being the same!

As I see it, incremental innovation could be as little as masked imitation! It is, at most times, short-termed and more profit-oriented. Furthermore, incremental innovation is used by larger corporations who might not have the right tools, creativity or knowledge to create new original cutting-edge products/services yet have the financial capabilities to execute and implement them!

I’m not a great fan of Facebook’s management or team, yet, looking back at what Facebook has been able to do throughout its years of operation, I can safely say: Yes! Facebook has been applying radical innovation! It is creating from scratch unique solutions that match its users wants and needs and even exceeds their expectations in some areas.

It’s true that most radical innovations are actually discrete accumulations of much smaller improvements yet they have the ability to be life changing, and those seem to have seized to exist these days!

Moreover, it is granted that big ventures require big efforts but isn’t that what large corporations are all about? What I don’t seem to grasp is how are they settling for small when they have the potential to score huge?

I blame us! I blame the users of products and services especially in the field of technology and Web 2.0. We are always asking for more yet continuously accepting less! Where did all the research and development to reach perfection go? When will we come to appreciate the real power we have as consumers? When will the time come to stand united against giant companies and say: “Enough imitation! Bring us something new or you are out!”

**Great thanks to the image by ~jjjohn~

©2010 thoughtpick, copyrights reserved.