TechCrunch vs. Mashable Review – Part 1: Mixed Stats, Interface & Reviews!

If I were to ask you: Where do you usually go when looking to read web focused news and social media related stories and tips? The answer would probably be one of three: Mashable, TechCrunch or both!

Just by taking a quick and uneducated look at the graph below, it is easy to clearly assess how TechCrunch and Mashable have been head-to-head on competition for the last year (and more).

Mashable vs. TechCrunch on Compete

But the above figures are available for all and it is not a secret to anyone that those two sites are rough to crack opponents when it comes to dealing with each other! Therefore, I invite you to stay tuned with us while we compare and contrast Mashable and TechCrunch from every possible aspect such as stats, interfaces, content, mistakes and more in a 2 parts review.

Mashable vs. TechCrunch – The Reviews:

Mashable’s Profile:

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news. With more than 5 million monthly page views, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web.”.

It’s informative and important for our keeping up with the ongoing changes in networking innovations. its good to be part of the discussion“. By humanette

Great resource for what’s happening in social media“. By Jeremy Jaramillo

Very good site. Lots of news about social media. High refresh rate“. By Casper Maltha

TechCrunch’s Profile:

“It all started on July 15 2005 when founder Michael Arrington opened TechCrunch for the first time. His goal with the blog was to be dedicated about profiling and reviewing companies and internet products. By the time the site turned one year, they had 883 posts, 23,713 comments and 65,00 RSS and email subscribers. They also had 3 other partner sites in their network and have had seven guest post writers and he already hired a co-writer to help him, Marshall Kirkpatrick”.

Web surfers are like goldfish! Tips to grab their attention

Web surfers, like goldfish, suffer from short–term memory. According to Wikipedia, short-term memory refers to the capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

While discovery channel’s show Mythbusters was able to prove that a goldfish has a longer memory span than commonly believed, I don’t think anyone can really argue that website visitors have the shortest memory/attention span of any other form of communication.

goldfish_03 by Cletus International.

To keep a new site visitor more than few seconds is harder than bringing him in for the first visit. When someone shows up, you don’t want to miss that opportunity of making him stick. The recreation industry figured out that good hospitality is a way to keep their customers coming back for more. Welcoming a visitor online should not be in a less hospital manner. Hospitality on the web means to treat your visitor like a true guest; a guest that needs to be welcomed and looked after. Sometimes good companies don’t realize this and end up with a bad website; it is not what we want for ours.

What can you do to keep your site visitors coming back once they show up? Here is a summary of my research around the Web:

  1. You MUST explain the main service you offer in a very simple and clear manner. Try something new, clear and profound. Place it somewhere at the top of your home page with clear spacing around it in order for it to stand out. That is your elevator pitch, make it right to catch attention.
  2. Highlight your service action button in a blunt clear way. Provide big buttons with clear messages. The fewer the services the better, in order not to confuse your site visitors. If you offer many services, pick the most important three to show on your home page, and provide a link to the full list. Learn from Obama, he raised nearly $200 million online with a simple red big ‘Donate Now’ button.
  3. Provide easy means for feedback with different options ranging from simple like/dislike buttons for lazy users, to full commentary fields. That shows how much you respect and appreciate your visitors’ opinions and make them feel more welcomed.
  4. Provide registration options in one simple easy step right on your home page. Web users are lazy. Try to gather minimal information at first step and give optional additional fields for users interested in going the extra mile. When I first landed on Facebook’s homepage, I didn’t have to think twice, the sign up fields were there and ready to be filled.
  5. In terms of writing style whether it is a blog post or an editorial column, there are two major things to keep in mind: Storytelling and Attitude. Humans are storytellers by nature; we want to hear stories and like to repeat them. Attitude also serves as a mean to distinguish your character and adds to your site’s credibility.
  6. Build an innovative user experience. We are in an era where rich media content applications are easy to implement. New pleasant experiences would easily catch the eye of your new site visitors. It also adds to your site’s credibility. It is certainly what kept people hooked to Google Maps and Apple’s iPhone.
  7. Diverse your ways of giving information. Some people are more visual than others, if an illustration can sum up a long article, then I would go for it. It adds a visual element to your site and helps attract people’s attention.
  8. Add ‘Add this’ button, it gives your visitors an easy way to bookmark your website and share it with their friends and social networks.

The world is becoming faster and faster each day, people on the web find it hard to focus on what they really want with the flood of information out there. Simplicity and direct communication may be the way to stand out and get the attention of our goldfish attention spanned visitors before they jump to another website.

One question left to end up this post: What caught your attention to read it? :)

P.S: Thank you Cletus International of Flikr for the adorable goldfish photo.

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