There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center, 40% of internet users claim to have “never” clicked an ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on online ads, as well as their habitual ignorance of their mere existence, marketers have been trying to find out new ways and tricks to make their ads more appealing and engaging for internet users.
One of those exciting new technologies is augmented reality adverts that allow the audience to utilize elements from their environment and engage with the ads; adding an element of excitement and fun to marketing. There are several examples for ads that utilize augmented reality and they are all quite innovative in their own way.
Burger King’s $1 Menu Ad
Success 4/5, Virality 2/5, Innovation 5/5, Feels like an ad Yes, Brand visibility 5/5
This is a brilliant ad created by Crispin Porter Bogusky agency and it was showing up on websites for a while.