7 Eleven and Zynga Campaign — Learn Social Media by Example

What is it about?

The campaign's website

FarmVille is an extremely popular game on Facebook that is developed by Zynga. The game requires its player to plant and harvest their farms and maintain crops and animals that live in the farm. The game is highly addictive, has managed to attract over 80 million active users of the app and has a huge fanbase. The game recently released a widely anticipated non-Flash iPhone and iPad applications that will allow users to play the game while they are on the go (you can get them here).

Zynga the creator of FarmVille, Mafia Wars, YoVille and many other games teamed up with 7 Eleven to offer a retail tie-in for the convenience retailer’s products allowing players to redeem their Slurpees and ice-cream pints for some exclusive in-game goodies and perks!

: 4/5
: 4/5
: 4/5
: No
: 5/5
©2010 thoughtpick, copyrights reserved.