Japanese “Fit’s” Dance Contest — Learn Social Media By Example

Note: I have been avoiding this article for a couple of weeks now, because whenever I start writing it, I get lost in a series of “just one more” click and I don’t recover from it until hours later. So, in order to finish this article I had to compose it offline and then add the rest of the missing pieces later because it is that addictive. Let that be a warning to all those who will watch any of the videos here.

Lotte is one of the biggest food and shopping groups in Japan. To promote their new Fit’s soft chewing gum, they decided to partner with Youtube in releasing a series of commercials that encourage people to participate in their dance contest.

What is it about?

The concept is fairly simple: Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy, say Takeru Satou, add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral, create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography clearly illustrated on the website

: 5/5
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: Yes
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Augmented Reality Campaigns — Learn Social Media by Example

There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center, 40% of internet users claim to have “never” clicked an ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on online ads, as well as their habitual ignorance of their mere existence, marketers have been trying to find out new ways and tricks to make their ads more appealing and engaging for internet users.

One of those exciting new technologies is augmented reality adverts that allow the audience to utilize elements from their environment and engage with the ads; adding an element of excitement and fun to marketing. There are several examples for ads that utilize augmented reality and they are all quite innovative in their own way.

Burger King’s $1 Menu Ad

Success 4/5, Virality 2/5, Innovation 5/5, Feels like an ad Yes, Brand visibility 5/5

This is a brilliant ad created by Crispin Porter Bogusky agency and it was showing up on websites for a while.

Quirky News of the Web — Feb 2010

While news like the new Google Buzz and the new Facebook interface and soon to come mailing system dominate the headlines there are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

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