FAIL: ‘Hack is Wack’ Video Contest — Learn Social Media by Example

Symantec is certainly a power house when it comes to anti-virus and security solutions and it is one of the top brands in the business but when it comes to its marketing initiatives let us just say that they are lackluster to say the least. Their latest surely has been born after an extended “brain storming session” between their marketing managers and hip-hop superstar, Snoop Dogg!

What is it about?

In this a very odd marriage, the contest aims at encouraging people to upload videos of them rapping and rhyming about hacking, identity theft and computer viruses to raise awareness about cybercrime.

The contest is centered around the website asking participants to upload their 2 minute anti-cybercrime raps for a chance to win a couple of tickets to his show, a chance to meet his management, and fully decked out Toshiba laptop.

What is Wack?

Now pinch yourself for you are not dreaming. The entire websites is decked to teeth with a faux gangster aura that really makes you questions the sanity of the people who green-lighted the project. The horrendous gangster-rap-album-of-the-90’s font featuring the wild-wild-west-wanted fonts used against a yellow background so bright that I wouldn’t advise you to view the website without your sunglasses is, simply put, a big middle finger to any self respecting designer.

: 1/5
: 4/5
: 1/5
: No
: 4/5

Power of Annonymous: Wikileaks

One of the pillars of the internet’s success has been the anonymity of interactions. The ability to take on a secret identity and go forth saying things and doing deeds that won’t be tied to your real life identity was the stuff of comics, but with the internet, everyone could be a superhero. While this sense of anonymity is being consistently chipped at by companies like Facebook and Google, yet, it still exists on the web. Anonymity is still prominent on the web, and there is no better example of that than the site

Ever since its debut in 2006, it has been the bastion of whistle blowers, and the group behind it, the Sunshine Press,  has been mostly shrouded in mystery. In December 2009, and due to funding issues, they had to suspend the website, close its wiki and limit the site’s functionality to only accepting submissions. But its Director, the eccentric Julian Assange, seems to have had just the right kind of expose to generate publicity for the site and guarantee that they would be able to secure the maximum amount of funding possible.



On April 3 2010, they released a video entitled “Collateral Damage” which caused quite the controversy for the US armed forces and incited Robert Gates to be driven into an unenviable corner. The video has been viewed more than 6.5 million times on Youtube alone, and certainly got wikileaks a good amount of exposure and hopefully made their fundraiser a success so that they would keep on doing what they do best: be the go-to guys for whistle-blowers around the world.

This is not the only notable leak for them, and they have a long history of breaking some of the most critical documents and stories since their inception. Here are some of their most notable leaks in the past:

1,2,3… FIGHT! The Winklevoss Brothers Vs. Zuckerberg, Again?

Zuckerberg thought that his nightmare was over, after having paid around $65 million for case settlement back in mid 2008, when the Winklevoss brothers came back for more! They are now vowing to continue with their steps for legal action in efforts to reclaim “what was rightfully theirs” in the first place!

Law & Lawsuits: Legal Systems Limiting Freedom on the Internet!

The small laws, the big laws, the rightful laws, the new laws, the old laws and so on; the wide list of law descriptive terms is endless! Yet, when it comes to freedom, especially over a loose medium such as the Internet, there is but one question one should ask: Are the laws unlawfully limiting the freedom of individuals using the Internet?

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