Facebook “Causes” — Apps Using Social Media Brilliantly!

This new series of articles on Thoughtpick – Apps Using SM Brilliantly – will be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

The Application:

“Causes” strives to empower people from all walks of life to have a positive impact on the world in which they live. The application allows Facebook users to organize into communities of action focused upon specific issues or non-profit organizations. It falls under the “education” category and has more than 25 million users as of May 3rd, 2010.

Application Metrics
Application Metrics

Karma-lization! The Pros & Cons…

The concept of karma was first originated in India to describe a relationship of cause and effect; “the effects of all deeds are viewed as actively shaping past, present, and future experiences“. Hundreds of years later, the social media karma idea emerged heavily relying on the same traditional trend that goes: “Do onto others as you would do to yourself.”

karma

What goes around comes back around!

In a vast virtual world where each of the online users aim to seek recognition, be known, be heard, and be “someone” who people desire to be associated with, karma seems to be a fine defining ground of online intentions! Karma comes across as having the power to add balance to online relationships and differentiate between spammers, heavy advertisers, blabbers, time-wasters and those individuals who are really looking forward to make a change, invite others into their world and make them a part of it while being a part of theirs as well.

In life, there is always give and take! Karma ensures, to some extent, that this kind of relationship exists and persists between the members of social media communities therefore, good karma can only be earned by dedicating free time to positive community activities such as:

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