Learn Social Media by Example: Food & Beverage Industry Lessons

When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way – before one began.” Nietzsche

Learning after doing is usually costly, in terms of time, efforts and resources. This gravely applies to social media constructed campaigns.

Moreover, one of the major keys of successful learning experiences is finding commonalities between related analyzed topics in order to determine common grounds thus have a more solid ground of knowledge. This helps enable you to apply theoretical teachings to your upcoming social media campaigns.

Therefore, when looking at the below titles of food and beverage related campaigns, what can we learn? And what applies to all of them?

Marmite: Love it or hate it — Learn Social Media by Example
Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign
Learn Social Media by Example: Pepsi Refresh Project
Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars
Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Marmite Fanatic!

Marmite Fanatic!

Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

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