How a BBQ Business Becomes Viral — Learn SM by Example

A mobile food truck by any other name is still a mobile food truck, whether it serves sesame-dipped tacos or sherbets.

Kogi BBQ, the mobile food truck in question is not a modern business, per say. After all, all they did — product-wise — was replace the ice-maker with a grill. Their real innovation, which goes beyond being a campaign and turns into downright business brilliance, is using Twitter to give their mobile food truck business, some, um, @oomph.

Idea and Objective:

The Kogi Korean BBQ taco truck travels all over LA to sell tacos. Traffic, police, and other issues sometimes prevented it from being in the exact spot each time.

The solution? A Twitter account! The people working on each mobile food truck keep their Twitter account updated with their whereabouts, special deals and also tell people if they are going to get delayed by traffic. They even tell people what the weather is like — dress warm tonight, honey.

The vehicle has emerged as a social-network hippie-movement in LA, gathering crowds of 300 to 800 people each time it parks (often several times in an evening) affectionately referred to as “Kogi kulture.”

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Harry Potter Tweet – Learn Social Media by Example

What’s the best way to get buzz going around a movie prior to its launch? Of course, the ways are numerous! It could be a really large campaign, across a multiverse of billboards and digital banners. It could involve fancy dinners, several elaborate websites, or freebies showered across different possible fans.

Yet regardless of how much cash is dished, campaigns often die after the movie has come and gone, which is why I find this Harry Potter Tweet campaign interesting. As this campaign is actually a tool that people can utilize rather than a simple announcement, people are still using it and talking about it, many months after the movie it was aimed to market was launched.

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“I’m With Coco” – Learn Social Media by Example

As organic social media campaigns often are, this campaign became viral quite by accident. When Mike Mitchell, a huge Conan O’Brien fan, tweeted a link to a poster he created in support of Coco as a reaction to the Conan O’Brien/Jay Leno debacle.

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Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder’s. Check it out, it is absolutely amazing.

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Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Alexa traffic rankings for "Skittles.com"

Skittles tossed the traditional idea of a website out the window, and created a corporate home by tying in together their presence on other sites.

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Infograph: The State of the Internet Today

Infograph: The State of the Internet Today

state of the

We believe that to pull off great online campaigns, you need to be familiar with the audience. Not your audience in particular, but the larger Internet audience that might com across your campaign. It is essential to keep the Internet's demographics in mind when creating any online content.

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Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Some of the Facebook feedback

It is not functional design that has raised the numbers for Fiesta, it's actually their fantastic Social Media campaign. The Ford marketing team spent a lot of effort in making sure it got buzz on the Web.

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