The Molson Canadian Intern for a Day Contest

Molson Canadian Logo

Molson Canadian Logo

When Molson saw that its male legal-drinking-age-to-29 target was spending more time on social media sites like Facebook, the brewer wanted to test this channel to connect with its consumers.

This was Molson’s second attempt after their first attempt failed miserably!

Ideas & Objectives:

To avoid backlash and/or low acceptance of brands and advertising, Mediaedge:cia and Molson conducted an in-depth analysis, observing and interacting with consumers live within Facebook.

Based on their findings, they developed a plan for two sponsored groups, one for Molson Canadian and one for Coors Light. In exchange for a media commitment to drive traffic to these groups, Facebook provided full access to back-end data and programming resources, category exclusivity and assistance in the creation of a new age-verification method linked directly to users’ profile data.

The Molson Canadian Intern for a Day Contest encouraged users to upload video applications that were voted on by the group’s members. The Coors Light Name that Caption contest invited users to post captions for an off-the-wall picture, and received over 800 posts. The Coors Light Action Sports Video contest asked users to post videos of action sports feats, and the winner was featured on MTV.ca.

: 4/5
: 4/5
: 4/5
: Yes
: 4/5

Warning: Your Naked Photos, Too, Might Be Posted on Facebook!

The great Samuel Butler once said: “It is better to have loved and lost than never to have loved at all“, however, some people like Joshua Simon Ashby do beg to differ!

Joshua Simon Ashby

Joshua Simon Ashby

Brokenhearted, drunk and fueled with jealousy after his girlfriend suddenly pulled the plug on their relationship, Joshua posted his ex-girlfriend’s pictures on Facebook, for millions of Facebook users to see and was made legal history for being put in jail for doing so!

Joshua had included in text messages to her on July 23: “I’m going to kill you” and “Dead bitch“. He then posted a photograph he had of her naked in front of a mirror to her Facebook page. Initially, 218 of her friends had access to it, but Ashby then made it publicly available and changed her password. Her friends saw the photo and texted her to tell her.

The Blacklist: Google’s Response to Defamation Conviction

Only some days ago, a Paris court convicted US search engine giant Google and its chief executive, Eric Schmidt, of defamation over results from its “suggest” function. Google’s response: The Blacklist!

Facebook & Twitter Stalking: Court Orders May Apply!

You think life could never get more complicated then you read a news headline that goes something like this: Stalkers could be banned from Facebook and Twitter in major crackdown on harassment. In other words, there are talks about applying certain existing laws to limit stalkers from targeting their victims through social networking sites. The […]

NYPD Teaches Criminals a New Way to Fool the Legal System: Facebook Updates!

NYPD Teaches Criminals a New Way to Fool the Legal System: Facebook Updates!

Criminals & Theft

If you really take a moment to contemplate the elements of any crime, you are sure to find that any criminal, despite his/her "experience in the field" would be smart enough to have someone else change the status update in order to establish an alibi!

Read entire post »
Add your comment
©2010 thoughtpick, copyrights reserved.