The David On-Demand Twitter Campaign

David Perez, of Leo Burnett-Chicago, really wanted to go to the 57th Cannes Lions International Advertising Festival, and was willing to do anything to be able to get there. So the agency said “okay, if that’s the case, you can go to the festival but only if you agree to do anything anyone suggest to you on your Twitter account” and this started the David On Demand Campaign.

David Perez of Leo Burnett

What is it about?

Leo Burnett had sponsored a seminar at the June Festival and wanted to promote it. The seminar showcased the best examples¬† of real-time location based marketing and they wanted something that will embody the spontaneity of that field of advertising, so they decided to lead with a live exercise, and that’s how¬†David on Demand was (re)born.

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Learn Social Media by Example: The Zack16 Campaign

The Meet Zack Campaign, by Leo Burnett USA, is quite the fascinating and boundary decimating campaign. It really pushes the limits of what kind of approach a marketing campaign can take and it blurs the lines of what is an ad.

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