Gizmodo’s Shooting Challenge: Photomosaics

Gizmodo seem to be on a role with yet another amusing and viral challenge for their friends and followers!

Contest Idea & Objectives:

Lead photomosiac by Dan4th

Lead photomosiac by Dan4th

The contest idea is innovative, unique and fun: Contestants were asked to create a photomosaic; a photo made of several smaller photos while making sure that every photo is their own and that the main photo, the mosaic template itself, is as well.

: 4/5
: No
: 4/5

Diet Pepsi Beckham Viral Video

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting three soccer balls into bins on a beach, but while watching the video I could not help but notice him holding a can of Diet Pepsi and drinking from it and then reading that this was filmed after the shoot. The video was amusing and I read a few comments debating the authenticity of it but at the end of the day the thought of him drinking a Diet Pepsi was the image that stuck with me for the longest and that’s how I got to notice Pepsi’s latest social media marketing campaign.

So What’s The Campaign About?

The Campaign is pretty simple in a sense; it doesn’t have the high production values of the usual Pepsi commercial. As a matter of fact it doesn’t even explicitly say or show Pepsi at any point in the commercial. The only thing that indicates that it’s related to Pepsi at all, beside the glimpses you get of the can every now and then, is the fact that it’s on Pepsi’s Youtube page.

The Buzz

The video to date has been watched more than 1.48 million times on Pepsi’s Youtube channel and has sparked a heated debate on the authenticity of it spread across blogs, Twitter, Facebook and a 1,300+ comments on the original video. The debate is completely void of any mentions of Pepsi, even though it’s a Pepsi commercial, but every single one of those people must have noticed the new shiny silver Pepsi can in the commercial. and those interested enough in getting either more Beckham or Pepsi must have clicked on the link below the video for Diet Pepsi’s Facebook page.

Twitter Debate of The Video

Lessons Learned

  • In a post-branding era the conversation is more important than the traditional aspects of branding and with this commercial Pepsi attracted a crowd that might have scoffed at the idea of discussing a Pepsi commercial when that’s exactly what they are doing.
  • The attraction power of a star. If it was just a random person doing this trick it surely wouldn’t have attracted that many people over this short span of time, the fact that people knew who David is made them have some ground for a debate.

What do you think? Share with us your thoughts and comments below.

: 4/5
: 4/5
: 2/5
: No
: 0/5

“Impact Your World” — A Campaign By CNN

CNN’s Impact Your World examines a variety of topics and how newsmakers and you are impacting the world.

End Poverty Millennium Campaign — Learn Social media By Example

End Poverty Millennium Campaign — Learn Social media By Example

The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they "Stand Up & Take Action" against poverty.

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Gogobot — Apps Using Social Media Brilliantly

Gogobot — Apps Using Social Media Brilliantly

What is making Gogobot application as “spreadable” and “viral” as it is? Read more to find out!

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Facebook Cartoon Character Campaign — Learn Social Media By Example

Facebook Cartoon Character Campaign — Learn Social Media By Example

In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

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HOW TO: Maintain Your Social Media Presence after Quitting Your Job

HOW TO: Maintain Your Social Media Presence after Quitting Your Job

How do employees keep their social media contacts and presence after quitting their jobs? Read more to find out!

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Go Green Twitter Sweepstakes — Learn Social Media By Example

Go Green Twitter Sweepstakes — Learn Social Media By Example

The AARP promoted Earth-friendly practices this spring by asking its members to enter a sweepstakes by Tweeting their green tips to @createthegood with the #gogreen hashtag. Read more for the analysis of the campaign & what you could learn from it!

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Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

The concept was simple; dog bloggers had to write a blog post about Pedigree's adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company's new Healthy Longevity dog food to an animal shelter.

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