Stat Box
Brand Name: Heinz (Consumer Products)
SM Channels Used: Twitter, Facebook & website
Appeal: Emotional appeal
Target Audience: USA bloggers, microbloggers, Facebook users, social networking users and Heinz lovers
Date: February, 2010
Campaign Duration: Ongoing
Dip & Squeeze with Ease!
Heinz might be famous for its ‘57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.
Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.
The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.
10 Tips to Ensure That You’re NOT A Social Media Sucker!
If only we, for once, actually took the time to understand the value of this quote, most of us wouldn’t have gone through most of the crap we had to deal with, whether on a personal level or business wise! But we are humans and we are stubborn!
My mother knew better than to try to teach me from her mistakes, however, I still have faith in you, my readers, and in the fact that you will trust me enough to learn from my own experience on social media venues as to not commit the same mistakes I did!
Top 10 Tips You Should Follow When Using Social Media!
Are you ready for this? Here we go..
1. Culturize!
Being culturally aware and sensitive is very important when using one or multiple social media platforms or venues. Cultural ignorance is highly destructive in your relationships with the communities you are trying to be a part of!
2. Emphasize!
When active inside a realm as impersonal as social media, it is very important for you to be able to emphasize any point you are trying to make in order not to be misunderstood. No one can hear the tone of your voice or see your body language so your words are your weapon and your executor!
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