Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: “Dazzle the Rainbow”.

Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

Campaign Idea & Objectives:

The challenge was kicked off on October 18th,2010 at 12 noon, UK time. It featured the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.

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What Color Is Your Bra? — Learn Social Media By Example

Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”

Just think about the many things that might cause the wear and tear that leads to abnormal cell growth—pollutants, hormones, pesticides, smoking, alcohol use, obesity, stress….” Marisa Weiss M.D., president and founder, breast radiation oncologist, Philadelphia, PA (Learn more)

In order to help spread awareness of this life-threatening disease, this campaign was initiated. Although the campaign’s origins are yet unknown to us, “What Color is Your Bra?” simply urged women to post their bra color on Facebook.

Campaign Objectives & Goals:

In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

Facebook Bra Color Updates

A blogger for awareness of breast cancer reported the following: “I was confused all morning,  figured I’d sort it out sooner or later… So, like every good Facebooker, I played along by peeking in my shirt and updating my status: Beige. What I turned up on the Internet is that the purpose of this color thing is to simply raise awareness of breast cancer“.

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The Gratitude Campaign — Learn Social Media By Example

Sometimes, it is hard for us to sound the words “thank you” when we feel gratitude towards those who serve the community, whether they are military personnel or others. This is how the idea for this campaign began.

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EA SPORTS FIFA Superstars — Apps Using Social Media Brilliantly

EA SPORTS FIFA Superstars is a hugely popular game and currently has an increasing number of 4,892,926 monthly active users. Read more to see how they utilized social media in order to gain this popularity!

Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone out there thought about this and came up with the following plan: Integrate Twitter in the TV show and get tweeps buzzing!

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HEARTSTOPPER: The Last Exorcism — Learn SM By Example

HEARTSTOPPER: The Last Exorcism — Learn SM By Example

Lionsgate decided to use the infamous Chatroulette to promote this upcoming movie taking the power of social media into account. Although it seems that they are just having a bit of fun with this, they were able to scare many people with this hilarious prank.

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10 Tips for Keeping Your Twitter Followers Hooked on You!

10 Tips for Keeping Your Twitter Followers Hooked on You!

Reciprocating follows through Tweepi

Ten simple tips on how to cut through Twitter's noise clutter and keep your target audience hooked!

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Liberty Bay Books — Learn Social Media By Example

Liberty Bay Books — Learn Social Media By Example

Liberty Bay - UPCOMING EVENTS!

Some smaller businesses play it by the ear; their marketing methodologies are moment-based without deep thought to the outcomes. Others keep an eye out for change and take it into consideration when planning their marketing efforts. Liberty Bay Books in a great example of that.

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Starbucks’ Reusable Tumbler — Learn Social Media by Example

Starbucks’ Reusable Tumbler — Learn Social Media by Example

Starbucks is giving customers around the world a bold incentive to swap the paper cup for a more eco-friendly option. This effort is just one of the ways Starbucks is collaborating with customers to reduce environmental impacts. Read more to see how Starbucks is able to use social media to its advantage.

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Campaign for Liberty — Learn Social Media By Example

Campaign for Liberty — Learn Social Media By Example

Alexa Stats- Campaign for Liberty Website

The Campaign for Liberty's mission is to promote and defend the great American principles of individual liberty, constitutional government, sound money, free markets, and a noninterventionist foreign policy, by means of educational and political activity. 47,245 active and engaging people "Like" this on the campaign's Facebook Fanpage,...

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