Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

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10 Tips to Ensure That You’re NOT A Social Media Sucker!

Learn all you can from the mistakes of others.  You won’t have time to make them all yourself“.  ~Alfred Sheinwold

Mistake

If only we, for once, actually took the time to understand the value of this quote, most of us wouldn’t have gone through most of the crap we had to deal with, whether on a personal level or business wise! But we are humans and we are stubborn!

My mother knew better than to try to teach me from her mistakes, however, I still have faith in you, my readers, and in the fact that you will trust me enough to learn from my own experience on social media venues as to not commit the same mistakes I did!

Top 10 Tips You Should Follow When Using Social Media!

Are you ready for this? Here we go..

1. Culturize!

Being culturally aware and sensitive is very important when using one or multiple social media platforms or venues. Cultural ignorance is highly destructive in your relationships with the communities you are trying to be a part of!

2. Emphasize!

When active inside a realm as impersonal as social media, it is very important for you to be able to emphasize any point you are trying to make in order not to be misunderstood. No one can hear the tone of your voice or see your body language so your words are your weapon and your executor!

Learn Social Media by Example: “Give Me My Chuck” Campaign

The reason behind the unique “Chuck” campaign is NBC’s announcement of stopping the series Chuck, which has garnered lots of critical praise, has not seen that translate into ratings success.

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20,000 visitors in 3 hours – The Ashton Kutcher Effect @aplusk ! [video]

About 8 hours ago, Ashton Kutcher (@aplusk) tweeted about my post entitled “Reclaiming the Longest Tweet in History at 250 characters!”. I noticed a spike immediately, and the highest number of concurrent users surfing the site was 3000 users! This post is dedicated to show you what you can expect when someone as popular as @aplusk tweets about you.

Interview140: An optimistic chat with @MARCOME – Singer, Songwriter & Producer

Interview140: An optimistic chat with @MARCOME – Singer, Songwriter & Producer

Marcome in reply to "What interests you most in tweeples?"

Yet another interview140 with a special Twitter guest: Marcome, a songwriter and singer and producer. Read more to know more about her and what we have learned about some of the hidden etiquette and secrets to Twitter.

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10 Social Media Campaigns that Failed! Avoid their mistakes!

10 Social Media Campaigns that Failed! Avoid their mistakes!

What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?

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