Does More Social Media = Shorter Product & Service Life Cycle?

Is the relationship between the life cycle of products and services inversely related to the use of social media? How does social media influence the perceptions and even usage of products and services, especially when it comes to the trendy, fashionable and high tech ones?

We’ve Heard it All!

Throughout the past 2 years or so, we have heard almost everything related to social media and how it plays a role on almost every stage of its users’ lives! Whether it be how social media could kill us, its effect on our mental health or how its use can positively or negatively effect an enterprise, social media has been taking the lead amongst all online related news!

But, from a marketing point of view, and after seeing how social media is able to highly spread or deeply bury a marketing/promotional campaign, one must take a moment to think: How does social media affect the life cycle of all those products and services it touches?

The Past… The Present…

Beware Products & Services!

Beware Products & Services!

Scientifically, it is well known that “an inverse or negative relationship is a mathematical relationship in which one variable, say y, decreases as another, say x, increases”. When applying this to my topic of discussion, if y is social media use and x is product/service life cycle would mean the more the social media use increases the shorter the life cycle!

But the question is: Why?

It is very simple: sometimes what is more is less! (My favorite example here is salt: a great addition to food yet when heavily used it could cause serious health problems!)

Long before social media ever emerged, even more so, way back when the Internet was just a distant concept, I truly believe that products and services used to live longer.

Allow me to further explain by sharing with you my reasoning for such a rationalization:

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