Choose a Different Ending Campaign — Will you take the knife?

A knife is the most common weapon used in killing youth in the UK, four out of ten youth killings have used the weapon in perpetrating the crime. Part of the reason for the prevalence of knife attacks is that many youths carry them believing that its going to provide them with some protection. To tackle the issue, and to dissuade the youth from carrying knives for protection the Metropolitan police (London, UK) and AMV BBDO collaborated with the UK’s central Office of Information to run the “Choose a Different Ending” Campaign. A series of hard-hitting interactive videos and a website that reach out to youths in their own environments.

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Free Hugs Campaign — Learn Social Media By Example

Sometimes, a hug is all what we need!

The Free Hugs Campaign is a social movement involving individuals who offer hugs to strangers in public places. The campaign in its present form was started in 2004 by an Australian known only by the pseudonym “Juan Mann”. Free hugs is a real life controversial story of Juan Mann, a man whose sole mission was to reach out and hug a stranger to brighten up their lives.

Idea & Objectives:

It all started when Juan came back from London to Sydney after being away for years: “Standing there in the arrivals terminal, watching other passengers meeting their waiting friends and family, with open arms and smiling faces, hugging and laughing together, I wanted someone out there to be waiting for me. To be happy to see me. To smile at me. To hug me“.

Free Hugs... Anyone?

Free Hugs... Anyone?

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21 Twittering Objects, Appliances and Animals! Ridiculous or Useful?

Twitter has opened the door for real-time status reporting. Today, not only humans report their status, but also many other objects, devices and animals. We have surfed the Internet and listed our findings.

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